Michele LaufikSports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsAt this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.May 8, 2024Sports2024 NFL Draft: See How Detroit Welcomed Football Fans with Community PrideThe annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.May 6, 2024SportsHow Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to SayFor this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.May 1, 2024Event Design & DecorCity Harvest Gala 2024: See How the Annual Event Served Up Some SoulThe food rescue organization transformed Cipriani 42nd Street into a Motown-inspired dance party.April 24, 2024Experiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsThe two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.April 22, 2024SportsWrestleMania XL: Step Inside This Year’s New Fan ExperienceFor the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.April 17, 2024Event Design & DecorA Must-Read: Get Inspired by These Book Launch Event IdeasFrom a mobile flower shop to clever place settings, here are some design concepts from recent gatherings celebrating authors.April 15, 2024SportsMen’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the HooplaBrands including Capital One, AT&T, and Wilson joined in on the madness in Phoenix with over-the-top activations and immersive experiences.April 10, 2024Trade Shows15 Colorful Booth Designs From Natural Products Expo West 2024From a revamped brand identity to bodega-inspired settings, this year’s trade show featured fun experiential spaces for attendees to explore.April 9, 2024North AmericaOut of This World: Here's How Cities, Hotels, and Brands Plan to Celebrate the 2024 Solar EclipseFrom festivals to hotel packages to viewing parties, get a peek at some of the happenings that are planned around this major event.April 3, 2024Page 1 of 109Next PageTop StoriesEvent Design & Decor18 Stunning Ways Brands Have Captured Attention with Infinity RoomsBrands have long been honoring artist Yayoi Kusama's "Infinity Mirrors" concept, using mirrored walls and repeating shapes to create an eye-catching visual loop that immerses guests in an event theme.Sports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsOpinion & ExpertsHow Event Profs Can Make Mental Health Part of Their Everyday AwarenessExperiential Marketing, Activations & SponsorshipsWhite House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media BrandsEvent Tech & ToolsEvent Tech Check: New Tools for Event Engagement, Video Creation, Data Analytics, and More