Brands & Event Pros

Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
From in-house experiential leads at ESSENCE and poppi to the boundary-breaking minds running their own agencies, these event profs want the life of their work to extend beyond the event itself.
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Brands & Event Pros
Industry Innovators 2024: Lindsay Gaddis
For the vice president of creative and design services for Public School, innovation is about fostering a culture of curiosity and refusing to settle in a comfort zone.
Gaddis' most memorable event experience recently was Porsche’s Rennsport Reunion 7, where Public School, along with their partners at Porsche, designed and produced the world’s largest gathering of Porsche race cars, racing enthusiasts, collectors, renowned drivers, and legendary engineers at Laguna Seca in California.
Brands & Event Pros
Industry Innovators 2024: Mili Marcetic
The director of production for MKG believes all brands will need to venture into experiential to maintain or establish relevance.
One of Marcetic's favorite projects of 2024 is the BÉIS Stagecoach partnership. 'We built a pit stop, taking inspiration from Prada Marfa and roadside gas stations, to give you a place to come in and shop festival-sized bags (or order the bigger ones on display to your home),' she says.
Brands & Event Pros
Industry Innovators 2024: Evan Starkman
The president and founder of The Bait Shoppe wants to create valuable encounters between brands and consumers that ultimately produce memories worth sharing.
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Brands & Event Pros
Industry Innovators 2024: Ashley Henderson
To the founder and executive producer of League Twenty Two, innovation means making a meaningful impact within your community—or globally.
Clinique @ CultureCon featured two concepts, one of which was the Clinique Beauty Locker Room with a content studio and Clinique artists offering touch-ups and beauty tips for VIP attendees and talent. League Twenty Two handled full experiential concept, design, and production.
Brands & Event Pros
Industry Innovators 2024: Michael Barclay II
The executive vice president of experiential for ESSENCE Ventures leads the company’s experiential practice, overseeing ESSENCE Communications, AFROPUNK, Beautycon, and ESSENCE Studios.
An event that holds a special place in Barclay's heart: AFROPUNK. 'I'm honored to shape the brand's experiential future,' he says of the festival.
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Industry Innovators 2024: Brian Wright
The co-founder of Six Degrees wants to create event experiences rooted in genuine connection.
Wright cites one of his most memorable events as this Xbox drone light show at the Hawks arena.
Brands & Event Pros
Industry Innovators 2024: Allison Ellsworth
The co-founder and chief brand officer of poppi wants to create disruptive waves within the creative space, content sharing, and experience for her brand's consumers.
To launch its new flavor back in January, prebiotic soda brand poppi hosted a futuristic pop-up on Melrose Avenue in West Hollywood. It was 'a future-forward, poppi-fied approach to the classic convenience store experience,' says Ellsworth.
Brands & Event Pros
Industry Innovators 2024: Tomos Evans
With his team's work, the co-founder of We Are Swell focuses on adding value, entertaining, and enhancing. "Innovation should be inherent in the process," he says.
'Experiential goes far beyond events,' says Evans. 'It can be anything tangible, anything that provides a tactile experience with a brand.'
Brands & Event Pros
Industry Innovators 2024: Colin Davis
The senior producer for Media.Monks blends technology with thoughtful, exciting strategy and creativity to bring events to life.
One of Davis' more memorable projects recently was with eBay for a 50-by-50-foot space at ComplexCon 2023. The design of the space represented a house where each monochromatic room reflected a different product category.
Brands & Event Pros
Industry Innovators 2024: Kelly Markus
The chief visionary officer and owner of Hunters Point wants to find the streaks of originality within each event.
Markus' firm produced Mighty Dream Forum, an event founded by Pharrell Williams, who wished to create a conference inspired by the World Economic Forum but focused on American subject matters, with access to a wider business public.
Brands & Event Pros
Industry Innovators 2024: Nicole Gabrielle
The vice president of integrated production/content for Momentum Worldwide wants to leverage technology, experience, and experimentation to create something that hasn’t been seen before.
'Among the numerous events I've been a part of, the Heroes & Headliners concert we produced with Walmart really stands out,' Gabrielle says. 'Having the opportunity to give back to the military community and their families was so special.'
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