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Production & Strategy
Event Production & Fabrication
Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour
With a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.
Experiential Marketing, Activations & Sponsorships
Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation
Prime Experience took attendees through an interactive journey into the making of the streaming service's hit series like
Fallout
,
Expats
,
Mr. & Mrs. Smith
, and more.
Programming & Entertainment
Smooth Moves: How to Create Engaging Transition Moments at Events
Moving guests from one room to another can be an unexpected place for some surprise-and-delight moments.
Experiential Marketing, Activations & Sponsorships
See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival
Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.
Experiential Marketing, Activations & Sponsorships
Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition
Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.
Experiential Marketing, Activations & Sponsorships
See How Knix Celebrated Its Customers with This Immersive Brand Trip
The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.
Most Popular
Programming & Entertainment
Smooth Moves: How to Create Engaging Transition Moments at Events
North America
6 Emerging Hotel Trends for 2024
Event Production & Fabrication
Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour
Experiential Marketing, Activations & Sponsorships
Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition
Experiential Marketing, Activations & Sponsorships
See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival
Event Design & Decor
See the Fun, Playful Elements From Public Art Fund’s 2024 Party
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
Opinion & Experts
How Event Profs Can Make Mental Health Part of Their Everyday Awareness
May is Mental Health Awareness Month, but mental health in the event industry is not defined by a year, month, week, or day. It’s defined by actively making it part of your everyday awareness for life, Janice Cardinale writes.
Experiential Marketing, Activations & Sponsorships
White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands
CNN,
The Wall Street Journal
, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.
Event Production & Fabrication
How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience
To celebrate the beloved series' first-ever extended-length episode, Disney Branded Television transported celebrities and their children into the show's adorable animated world.
Opinion & Experts
5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More
These event profs spotlight their go-to partners.
Strategy
How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest
We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.
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