Michele LaufikExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsThe two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.April 22, 2024SportsWrestleMania XL: Step Inside This Year’s New Fan ExperienceFor the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.April 17, 2024Event Design & DecorA Must-Read: Get Inspired by These Book Launch Event IdeasFrom a mobile flower shop to clever place settings, here are some design concepts from recent gatherings celebrating authors.April 15, 2024SportsMen’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the HooplaBrands including Capital One, AT&T, and Wilson joined in on the madness in Phoenix with over-the-top activations and immersive experiences.April 10, 2024Trade Shows15 Colorful Booth Designs From Natural Products Expo West 2024From a revamped brand identity to bodega-inspired settings, this year’s trade show featured fun experiential spaces for attendees to explore.April 9, 2024North AmericaOut of This World: Here's How Cities, Hotels, and Brands Plan to Celebrate the 2024 Solar EclipseFrom festivals to hotel packages to viewing parties, get a peek at some of the happenings that are planned around this major event.April 3, 2024Experiential Marketing, Activations & SponsorshipsGet a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’sThe skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.March 27, 2024Experiential Marketing, Activations & SponsorshipsSee How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.March 25, 2024Experiential Marketing, Activations & SponsorshipsSee Inside Coke’s Trippy AI-Powered Pop-Up ExperienceThe beverage brand partnered with Momentum Worldwide to create a bright, bold space to introduce its newest flavor, Coke Spiced.March 20, 2024Experiential Marketing, Activations & SponsorshipsGet Blown Away by This Clever Product Launch Event From Garnier FructisTo promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.March 14, 2024Previous PagePage 2 of 109Next PageTop StoriesSportsSee Inside This Massive Immersive Experience About Soccer Star Lionel Messi“The Messi Experience: A Dream Come True” uses 360-degree mapping technology, 3D visuals, and artificial intelligence to bring the player’s story to life.Event Design & DecorHow This Steampunk-Themed Gala Celebrated the 'Passage of Time'Industry InsidersToronto: Where Cultures RemixSportsWhat It Took to Produce Travis Kelce's Headline-Grabbing Music FestivalOpinion & ExpertsTop Trending Stories on BizBash: May 2024