Matt WilliamsOpinion & ExpertsGuest Column: Reengineering Live Events to Maximize RelevanceThink of meaningful ways to increase attendee participation and extend the life of your event.April 11, 2019Page 1 of 1Top StoriesFood TrendsShould You Add Carbon Labeling to Your Event Menus?In the future, understanding the carbon impact of food choices could be as simple as counting calories—transforming consumer habits and event catering. Learn how HowGood is making that happen.TrendsWhat's New in Meetings and Trade Shows: Engagement Trends, CL24 Achieves Sustainable Event Certification, Philly's Training Center for Convention Staff, and MoreExperiential Marketing, Activations & SponsorshipsWhy Tribeca Fest Organizers Expanded One of Its Signature EventsBrands & Event ProsCall for Nominations: BizBash's 15 Over 50Opinion & Experts12 Books Every Event Prof Should Read This Summer