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Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs
A custom sensory experience leveraged electroencephalogram technology to measure fans’ responses to Tennessee destinations based on sound.
Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More
Here’s a look at some steal-worthy ideas we spotted in May 2024.
Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
From in-house experiential leads at ESSENCE and poppi to the boundary-breaking minds running their own agencies, these event profs want the life of their work to extend beyond the event itself.
Experiential Marketing, Activations & Sponsorships
Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation
Prime Experience took attendees through an interactive journey into the making of the streaming service's hit series like
Fallout
,
Expats
,
Mr. & Mrs. Smith
, and more.
Experiential Marketing, Activations & Sponsorships
See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival
Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.
Experiential Marketing, Activations & Sponsorships
Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition
Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.
Most Popular
Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More
Sports
What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival
Event Design & Decor
The Unexpected Places Top Designers Have Found Event Inspiration
Brands & Event Pros
Industry Innovators 2024: Mili Marcetic
Trade Shows
How the Streets of Los Angeles Became the Star at IPW's Opening Night
Event Production & Fabrication
Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour
Experiential Marketing, Activations & Sponsorships
See How Knix Celebrated Its Customers with This Immersive Brand Trip
The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.
Experiential Marketing, Activations & Sponsorships
White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands
CNN,
The Wall Street Journal
, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More
Here’s a look at some steal-worthy ideas we spotted in April 2024.
Experiential Marketing, Activations & Sponsorships
Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands
The two-day music fest was the start of the summer run for several big-name brands like Chase, PatrĂłn, and Jaguar Land Rover.
Experiential Marketing, Activations & Sponsorships
Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Brands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one. Take a peek inside.
Experiential Marketing, Activations & Sponsorships
Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare
The brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and
all
cozy-chic ski vibes.
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