In early 2021, event marketing consultant Emily Rochotte told BizBash, “If you were just starting your company and you could only have one social media platform, I’d tell you that TikTok should be the one.”
But despite the app’s explosion in popularity during the COVID-19 pandemic, event professionals have been a bit slower to adopt the platform—likely because of the video-focused format and the pressure to create unique, creative content that stands out. But many of the event profs who have focused on the platform are finding great success, with several telling us recently that TikTok is quickly becoming a go-to professional tool.
Wondering where to start? We’ve rounded up some of our favorite accounts for design and floral inspo, behind the scenes details, and other industry insights.
Marcy Blum
Background info: Blum is one of the country's most well-known planners and entertaining experts.
Follow for: A behind-the-scenes look into glamorous, high-profile gatherings around the world
The Venue CEO
Background info: Kate Dear is the founder of FĂŞtewell, an event company that converts historic buildings into celebratory spaces. (Check out our recent interview with her here!)
Follow for: A fun glimpse into the process of renovating a century-old historic bank, among other event spaces
Rachael Kenny
Background info: Kenny is a Manchester, England-based corporate events manager.
Follow for: Funny and relatable insights into life in the corporate events sector
Roberto Gonzalez
Background info: Gonzalez is a floral and luxury event designer who has worked with the likes of Oprah, Dwayne Johnson, and President Obama.
Follow for: Gorgeous floral design inspiration and smart tips
Peter Callahan Productions
Background info: This New York-based caterer is widely credited with popularizing the trend of miniaturized hors d’oeuvres.
Follow for: Drool-worthy event catering ideas
Endless Events
Background info: This event management company specializes in tech-driven solutions.
Follow for: Honest insights from founder Will Curran about hot topics like event technology, event marketing, data security, and more
Birch Event Design
Background info: This high-end decor, production, and floral company is based in New York.
Follow for: Before and after decor inspo from stunning weddings and other events
Feyisola Ogunfemi
Background info: Ogunfemi is the founder of Statuesque Events, plus a lead coach at consulting company Planners Who Profit.
Follow for: Insightful, honest tips for growing your event-planning business
Agency EA
Background info: This Chicago-based agency specializes in virtual events and experiential marketing.
Follow for: A lighthearted glimpse into what it's like to work at a top creative agency
Vanessa Lovatt
Background info: Lovatt has worked in events and customer marketing for event tech companies like Glisser and Notified.
Follow for: Tips for marketing through events, webinars, and other digital media
EncoreEMEA
Background info: Massive event and AV production company Encore has offices around the globe; this account is run by the Europe, Middle East, and Africa teams.
Follow for: Glimpses into life as an audio technician, a lighting designer, a project manager, and more
DJ Troy Adams
Background info: Adams is the owner of Carolina DJ Professionals.
Follow for: Tips for hiring DJs and other event entertainment, along with a fun look inside various weddings and events
Emily Clarke
Background info: Clarke is the owner of Emily Clarke Events, a Dallas-based event company.
Follow for: Gorgeous event inspo and behind-the-scenes details
Sodexo Live
Background info: Sodexo Live handles catering for stadiums, convention centers, and cultural institutions around the country.
Follow for: Catering inspo and a look inside events at some of the country's most well-known venues
We Are Gradient
Background info: This experiential marketing firm has offices in New York, Miami, and Los Angeles.
Follow for: Insider details from large brand activations, plus profiles of cultural leaders who inspire the team
And of course... don't forget to follow BizBash's own TikTok account for even more event inspo!
