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Connect Marketplace is Where Events Business Gets Done.
Connect Marketplace isn't just any conference—it's your gateway to unlimited opportunity. Secure your spot!
Strategy: Page 2
Strategy
F&B Pros and Marketers Dish on Top 2023 Experiential Event Trends
The second Lengua Conference was held last week in Miami, uniting hospitality leaders and food and beverage innovators.
Strategy
From Boomers to Zoomers: What’s Working Now for Different Generations of Event Attendees
We asked a variety of event professionals to share their quick tips for accommodating different age demographics.
Strategy
How This Event Production Company Is Keeping Sustainability Sexy
JWP recently launched a dedicated sustainability division to convert sustainability from a buzzword to an industry mainstay. Keep reading for how, plus tips on how to make your event more eco-friendly.
Sponsored
5 Tips for Hosting Inclusive Event Experiences [Free Guide]
Read how to host diversity-friendly event experiences that create an impact.
Production & Strategy
Why Influencer Marketing Continues to Be an Effective Event Strategy
Industry pros and brand execs share their insight on attracting social media stars and why they remain the real MVPs at events.
Strategy
Should You Be Mapping the Emotional Journey of Your Event Guests?
The team at Exclamation Group thinks so. Here, the co-founders share how they strategically map attendees' emotions to build meaningful events for the likes of L'Oréal, Swarovski, and Dom Pérignon.
Most Popular
Programming & Entertainment
Event Personalization Moments That Really Worked
Opinion & Experts
12 Books Every Event Prof Should Read This Summer
Event Production & Fabrication
Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity
Experiential Marketing, Activations & Sponsorships
See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items
Experiential Marketing, Activations & Sponsorships
Why Is This Outdoor Footwear Brand Hosting a Wedding?
Programming & Entertainment
How to Creatively Execute Stunts at Events—Without Sacrificing Safety
Strategy
Guest Column: How Black-Founded Festivals are Engaging Fans & Brands Through Live Music
A unifier in Black culture is music, and with more than 18 million Black Americans attending music fests each year, they make for a great opportunity to engage this demographic authentically. Find out how, courtesy of Live Nation's Shavonne Dargan.
Strategy
What Event Planners Need to Know About Crowd Science
By understanding attendee behavior and movement, organizers can keep guests safe and save money.
Strategy
Checklist: 10 Things To Do As Soon As Your Event Ends
The work doesn't end just because the guests are gone. Before you take a much-deserved break, here are some key things you should do as soon as the venue's doors close.
Strategy
10 Ways to Create Events for Introverts
From clear communication to built-in breaks to low-pressure conversation starters, here are some ways to accommodate different personality types at your next gathering.
Sponsored
The Secret to Creating Killer Content Your Audience Loves
Hubilo
Here's how to give your content the edge it needs to win hearts and minds.
Sponsored
First Step of Event Planning: Understand Your Event Target Audience
6connex
Building a solid sales and marketing pipeline through events means first finding your target audience.
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