Michele LaufikExperiential Marketing, Activations & SponsorshipsGo Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' ActivationPrime Experience took attendees through an interactive journey into the making of the streaming service's hit series like Fallout, Expats, Mr. & Mrs. Smith, and more.May 22, 2024Event Design & DecorSee the Fun, Playful Elements From Public Art Fund’s 2024 PartyThe organization's annual event celebrated its upcoming exhibition season with artist-designed activations and whimsical drinks and desserts.May 20, 2024Experiential Marketing, Activations & SponsorshipsTech Bloom: See Inside Jeff Leatham’s New Immersive Floral ExhibitionPhysical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.May 15, 2024Experiential Marketing, Activations & SponsorshipsSee How Knix Celebrated Its Customers with This Immersive Brand TripThe intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.May 14, 2024Sports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsAt this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.May 8, 2024Sports2024 NFL Draft: See How Detroit Welcomed Football Fans with Community PrideThe annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.May 6, 2024SportsHow Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to SayFor this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.May 1, 2024Event Design & DecorCity Harvest Gala 2024: See How the Annual Event Served Up Some SoulThe food rescue organization transformed Cipriani 42nd Street into a Motown-inspired dance party.April 24, 2024Experiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsThe two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.April 22, 2024SportsWrestleMania XL: Step Inside This Year’s New Fan ExperienceFor the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.April 17, 2024Page 1 of 109Next PageTop StoriesEvent Production & FabricationRobin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of GlamourWith a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.SportsWhy This Florida City Is Investing in Sports TourismIndustry InsidersHow To Design Perfect Name BadgesExperiential Marketing, Activations & SponsorshipsGo Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' ActivationEvent Design & DecorDo Look Up: 15 Ceiling Designs That Caught Our Eye at Recent Events