Kenya HardawayOpinion & ExpertsFX's Event Head Shares 7 Rules for Creating Effective Consumer ActivationsFX’s Kenya Hardaway shares her top tips for connecting with consumers, developing an event narrative, integrating technology, and more.April 17, 2024Page 1 of 1Top StoriesNorth America6 Emerging Hotel Trends for 2024Hilton recently hosted BizBash at several of its Nashville properties. From unique design elements to robust digital capabilities, here are some of the most exciting hotel trends we spotted along the way.Experiential Marketing, Activations & SponsorshipsSee Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage FestivalNorth AmericaWhat's New in Event Venues: In-Room Holograms, Nonalcoholic Cocktails, Loyalty Programs, and MoreSportsBehind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand PrixExperiential Marketing, Activations & SponsorshipsTech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition