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Connect Marketplace is Where Events Business Gets Done.
Connect Marketplace isn't just any conference—it's your gateway to unlimited opportunity. Secure your spot!
Sports
Sports
See Inside This Massive Immersive Experience About Soccer Star Lionel Messi
“The Messi Experience: A Dream Come True” uses 360-degree mapping technology, 3D visuals, and artificial intelligence to bring the player’s story to life.
Sports
What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival
The Super Bowl champion drew 20,000 fans, memorable music performances, and
five times
as many sponsorship dollars to his second Kelce Jam. Here, the event's production team shares all the insider details.
Sports
Why This Florida City Is Investing in Sports Tourism
With the establishment of the Jacksonville Sports Foundation, Jacksonville aims to boost the local economy and unite the community through diverse sporting events.
Sponsored
Summer Sponsorships: Unleashing the Power of Outdoor Activations
From captivating challenges to thrilling sports simulators, bring your brand to life with outdoor activations that harness the energy of summer.
Sports
Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix
Get an inside look at Hard Rock Stadium’s Formula 1 strategic planning and execution, along with on-track brand highlights and the best off-track moments from Miami Race Week 2024.
Sports
2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships
At this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.
Most Popular
Programming & Entertainment
Event Personalization Moments That Really Worked
Opinion & Experts
12 Books Every Event Prof Should Read This Summer
Experiential Marketing, Activations & Sponsorships
See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items
Experiential Marketing, Activations & Sponsorships
Why Is This Outdoor Footwear Brand Hosting a Wedding?
Event Production & Fabrication
Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity
Programming & Entertainment
How to Creatively Execute Stunts at Events—Without Sacrificing Safety
Sports
2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride
The annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.
Sports
EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month
The video game developer and Spanish football league LALIGA demonstrated their commitment to "grassroots football" by redesigning pitches located in Spain, South Africa, Mexico, and Singapore.
Sports
Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It
A recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.
Sports
How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say
For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.
Sports
Team Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena
Looking to make a corporate get-together especially memorable? Tap a stadium or arena. We chat with two experts on how to do it right.
Sports
WrestleMania XL: Step Inside This Year’s New Fan Experience
For the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.
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