Displaying the intense loyalty for which they are widely known, fans of Twilight showed up
in downtown L.A. on a Thursday morning in November ahead of the following Monday night's official premiere of the latest installment in the series, The Twilight Saga: Breaking Dawn—Part 1
, and made themselves comfortable for five days. The group, estimated at about 1,200 people (twice as many as at the previous film's premiere), filled four camps downtown in the Nokia Plaza
at L.A. Live
and Chick Hearn Court. Summit Entertainment, led by executive vice president of publicity Eric Kops, worked with Chad Hudson Events
to produce a multiday program of activities and surprises, including last-minute entry to the premiere for the whole lot—not to mention a goldmine of media attention. Summit and Hudson drew campers by posting information about the premiere—and related details like parking—to fan sites and social media.