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EVENT REPORT

10 Clever Sponsor Integrations From Super Bowl Parties in Dallas

Photo: Sara Jaye Weiss

Super Bowl XLV drew around 91,000 fans to Dallas's Cowboys Stadium, and the days leading up the game were rife with events from brands looking to cash in on the tourist traffic. From branding bumper cars to hosting T-shirt bars, companies sought creative ways to catch partygoers' attention. Here are some highlights from the clever sponsor activations.