10 Events Where Guests Created the Decor

Photo: Susie Montagna

It's one thing for designers to create an environment that fits a brand's identity, but it's quite another to fashion a decorative look and then let guests add their own personal touches during an event. As more marketers move toward building interactive settings as a way to engage their audience, a number of bashes are providing opportunities for attendees to create or change the scenery. Here's a look at 10 events that invited guests to paint the walls, control projections, and tie written messages to a tree.

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