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10 Smart (and Peppy) Ideas From Fashion Week

A marching band, striking lighting, and 3-D invitations make our selection of the most creative ideas from fashion's big festival of parties and shows.

Marc Jacobs’ spring 2006 collection opened with a fun performance of Nirvana’s “Smells Like Teen Spirit” performed by the Penn State marching band.

Marc Jacobs Strikes Up the Band

Not one to take his fashion shows (or their start time—though this one started relatively on time, about a half-hour late) too seriously, designer Marc Jacobs opened the presentation of his spring collection with a playful touch—a rousing pep rally-like performance by the Penn State marching band. KCD, which produced the show, looked to Situation Entertainment to book the band, which marched down the hardwood (and coincidentally gymnasiumlike) floors of the 69th Regiment Armory performing Nirvana’s “Smells Like Teen Spirit.” Bleachers from Seating Solutions added to the effect, and JKLD lit the show with a colorful palette—straying from the norm for Jacobs’ shows, typically done on a black and white set—with heavy use of deep blues and reds. Kadan Productions handled the staging. The show closed with another showstopper, with a shower of Artistry in Motion’s silver confetti. —Mark Mavrigian

Lacoste Entertains With Preppy Pep Rally

Designed and produced by OBO, the after-party at Bowlmor Lanes following Lacoste’s show was also reminiscent of a high school pep rally. Union Square Group installed a dance floor over some of the bowling lanes, where the cheerleading squad from Fordham University performed—getting guests geared up before they bopped to the music of disco DJ Nicky Siano. And for food Urban Events made foie gras hamburgers, escargot pizzas, fries (served in paper cones), and pink and green cotton candy for the preppy brand. —Anna Sekula

Car Park Replaces Bryant Park

While Japanese line Number (N)ine showed in Paris, the first day of Fashion Week here in New York was as good a time as any for the label to promote its ready-to-wear designs. The company opened up its TriBeCa boutique and used an empty parking garage across the street—complete with car lifts in place—as a party space. Al Abayan, U. S. director of Number (N)ine, worked with PR and production company Black Frame to put together the event, which included video projections of the Paris show. Levy Lighting lit the garage in red light, with gobos of slowly rotating stars, and positioned white fluorescent tubes end on end to give the otherwise raw garage a dramatic look. —M.M.

Y-3 Models Strut Through Striking Set

The first U.S. fashion show of AdidasY-3 collection was a bold, dramatic affair that took five days to set up. For the 15-minute presentation at Cipriani Wall Street, Paris- and New York-based event production company OBO built a three-lane runway with a two-story vault door printed with the Y-3 logo at the end. (The address formerly housed a bank, so the vault fit right in with the look.) After an hourlong delay past the show’s scheduled start time, masked men opened the vault, allowing the models to strut through from their backstage hideaway. Mirrors covered the ceiling in the space to reflect the graphic black and white styles on the runway. JKLD handled the lighting, and Cipriani served cocktails. —Alesandra Dubin

Posted 09.21.05

Photos: Sara Jaye Weiss/Abaca (Lacoste), Jeff Thomas/Image Capture (Marc Jacobs,Y-3), Courtesy of Levy Lighting (Number (N)ine)

10 Ideas From Fashion Week (Part Two)

10 Ideas From Fashion Week (Part Three)


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