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IDEA FILE

11 Fresh Ideas From Back-to-School Events

See how Pottery Barn Kids, Kipling, and Teen Vogue prepared students and parents to go back to school.

Photo: Courtesy of Kipling USA

As children—and their parents—returned to schools and college campuses, brands sought to capture their attention with creative back-to-school activations. At events across the country, marketers put new spins on school style using familiar items such as lockers, notebook paper, and the classic green apple. Here's a look at some of the most inspiring ideas.


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