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15 Ideas for Eye-Catching External Event Signage

Photo: Carla Warrilow/BizBash

Signage can play an important role in an event's design and marketing. Banners, decals, neon lights, and marquees placed outside a venue not only help guests locate the site of a gathering—and grab the attention of passersby—but also set the tone for what's inside. From Target's wordless billboard in Toronto to the vinyl hotel covering Showtime made for The Tudors premiere, here's a look at events that used striking signs.