Why One Retailer Offered Bedside Chats at a Breakfast Launch

To launch its home collection collaboration with Eva Longoria, J.C. Penney skipped a red carpet event in favor of an intimate breakfast affair that offered journalists bedside interview opportunities with the actress.

Event Report Posted about 9 hours ago

14 Elegant Ideas for Branding at Events

Brands are finding sophisticated ways to seamlessly incorporate logos into event and meeting experiences.

Idea File Posted about 9 hours ago

10 Best Ideas of the Week: a Lassie Photo Op, Rabbit Garnishes, White House Correspondents' Dinner Events

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 3 days ago

Citi Creates "Botanical-Chic" Activation for Earth Day

To promote its partnership with the Global Poverty Project, Citi created a leafy retreat on the grounds of the Global Citizen Earth Day festival.

Event Report Posted 4 days ago

9 Ideas for an Elegant Carnival Theme

The Lyric Opera celebrated its production of Carousel with an elegant-yet-whimsical celebration.

Event Report Posted 5 days ago


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