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2. Sweetlife Fest's Massive Growth
Washington eatery Sweetgreen hosted its fourth annual Sweetlife Festival in May, with big-name acts like Lupe Fiasco, Girl Talk, and headliners the Strokes. The sustainable music festival grew exponentially from 750 people in its Dupont Circle store’s parking lot last year to more than 16,000 people at Merriweather Post Pavilion, despite consistent rain. “Music is a big aspect [of our brand] and something we love personally, so it’s a great avenue for us to reach customers and show you can throw a festival in a sustainable way,” said Jonathan Neman, one of Sweetgreen’s three founders. Photo: SPREADHouse