One of the most exclusive parties of E3, the “E312 Halo 4” reception transformed the historic Exchange L.A.
building with the look of an otherworldly, 26th-century starship interior, straight from the latest release in the Halo
series. The reception included exclusive gaming that gave fans and members of the media a glimpse into the blockbuster title that will launch this fall. Themed food and drinks included “Dewey Decimators,” “Guilty Sparks,” and “Smorbs.” A Spartan-themed mission-control station was anchored by futuristic pops and galactic ephemera. Zed Ink
was the experiential marketing agency executing creative and production for the event, with April McKee and Beth Honebrink from the Xbox Global Marcom team.
Photo: Nadine Froger Photography