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2014 U.S. Open: How Brands Courted Fans During the Tennis Tournament

Brands, fans, and tennis players got into the swing of things—on and off the court—thanks to sponsored galas, activations, and promotions.

Photo: Craig Barritt/Getty Images for American Express

The U.S. Open returned to New York on August 25, bringing thousands of tennis enthusiasts to the U.S.T.A. National Tennis Center in Flushing Meadows, Queens, to watch top-seeded players battle it out in the late-summer heat. Marketers were out in force, too, creating pop-up courts, suites, and fan experiences. Here's a look at some of the promotions and events surrounding the 2014 U.S. Open.


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