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21 Reasons Austin City Limits Is Bigger Than Ever

The Texas music festival continued its upward momentum, drawing big crowds and just as impressive activations from brands during its 2014 run.

By Nadia Chaudhury October 15, 2014, 2:22 PM EDT

Photo: Nadia Chaudhury/BizBash

Austin City Limits Music Festival returned to Zilker Park in the capital of Texas for two weekends this month—October 3 to 5 and 10 to 12—and, like others on the music festival circuit, it was bigger than ever. The sold-out gathering drew some 75,000 attendees daily, all looking to watch and hear artists both old and new, including Outkast, Pearl Jam, Eminem, the Replacements, and Lorde. For the first time, ACL went cashless, allowing concertgoers to link their R.F.I.D. wristbands to their credit cards, which made it easier and faster for them to pay for food, drinks, and merchandise.

Here’s a look at this year's festival and how sponsors like Samsung catered to the massive crowds.

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