By Carla Warrilow Posted September 19, 2011, 3:45 PM EDT
The 10-day Toronto International Film Festival ended Sunday, screening a total of 339 films. During the festival, the city swarmed with celebrities, media, and red carpet galas, parties, and gifting suites. This year's iteration saw most of the satellite events take over the downtown core, following the festival’s move to the TIFF Bell Lightbox last year.
Brands both new and old to the festival sought to gain guests' attention with everything from branded, eco-friendly vehicles (Timberland) to public makeup stations (L'Oréal), with many, many concerts in between (Canadian Film Center, Festival Music House, and Alliance Films, among others). Here's a look at how these and other companies captured the interest of the TIFF audience this year.