5 Ways to Incorporate Emoji Into Events

Event hosts can engage guests at live experiences by using the icons in catering, decor, and other physical elements.

Photo: Courtesy of Eleni's Cookies

Digital natives—millennials and Gen Z—and the popularity of social media continue to influence the cultural conversation and are changing how brands communicate. So it's no surprise the language used by companies to reach consumers is more visual than ever before, with emoji a growing component of marketing efforts. The Oxford University Press even chose an emoticon—the “face with tears of joy” emoji—as the Oxford Dictionaries 2015 word of the year. Here's a look at how events and meetings can incorporate emoji into an experience in a variety of stimulating ways, from audiovisual production to catering.
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