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EVENT REPORT

6 Stylish Events for Decidedly Unsexy Products

Photo: BizBash

Making some products—say, a new fashion line or a celebrity's perfume—appealing is relatively easy. But when hosting a promotion for less glamorous or even downright embarrassing goods, it can be tricky to devise ideas for a stylish or clever event that people actually want to be seen at, let alone remember. Here's a look at the way six companies engaged guests and drew buzz for happenings that promoted everything from K-Y Jelly to toilet paper.

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