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EVENT INTELLIGENCE

7 Trends That Will Affect Fall Events

From video game parties to “live magazines” and events focused on urban activism, these trends will provide opportunities for brands looking to create relevant experiences in the coming months.

Consumers are gathering to play video games together at events like the Wild Rumpus.

Photo: Robin Baumgarten

Chad Kaydo (@ChadKaydo) is BizBash’s former editor in chief and the founder and editor of The X Letter, a website and newsletter about experiences, brands, and culture. Chad’s column appears biweekly.

I don’t know about you, but I always feel a renewed sense of purpose the week after Labor Day. It’s probably a vestigial back-to-school feeling, or a result of working in the event world for so long, where the holiday weekend—especially in New York—marks the transition from sleepy August to a month packed with marketing stunts, corporate meetings, Fashion Week shows and parties, big benefits, and more. It’ll be Christmas before we know it.

Standing out in that fall deluge is tricky. So this week is also a good time to look at the business and cultural movements changing how we design, market, and measure live experiences.

Here are seven trends I’m seeing right now. (These are taken from a new report I just released, “Fall 2014 Trends for Live Events & Experiences,” which has more info about these trends, plus six more.)

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