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THE SCOUT

7 Clever Takes on Corporate Invitations

Paper invites can get lost in the shuffle. Here are seven that grabbed guests' attention with...

Type:
For an April 2009 wedding showcase, Mélangerie Inc. created a simple yet striking invitation based on a “naughty and nice” theme illustrated with two fonts in contrasting colors and styles. 
 
Mackenzie Brown Design created a text-driven invite for the Chicago-based Adler Planetarium’s 2009 Celestial Ball, which had a “cosmic fusion” theme. To create an explosive look, the firm merged a vibrant stock image with a bold font on iridescent paper.

Toys:
For its Best New Chefs event in New York in April, Food & Wine created a set of five postcards with 1950s-inspired images of cutlery and wine bottles. Corporate Color printed the cards on Starwhite Soft Touch paper, which has a smooth, vinyl-like surface.

In April, Washington’s Corcoran Gallery of Art held a press preview for an exhibit of work by Eadweard Muybridge, who pioneered stereographs, an early form of 3-D. The invite featured a Muybridge stereograph printed on natural cardstock by Westland Enterprises. American Paper Optics provided the 3-D glasses.

John Kneapler Design created a patriotic invitation for the Hackensack University Medical Center Foundation’s gala at the Intrepid Sea, Air, and Space Museum in New York in October. Kneapler silk screened text onto the wings of a functional balsa wood airplane enclosed in the invite.  

Texture:
For the launch of music video Web site Vevo in New York in December, Alpine Creative Group created a two-panel rubber invite that could be peeled apart. On the front, Alpine used holographic foil stamping on Vevo’s logo and the figure. The inside text was silk screened with a special ink so it wouldn’t rub off when the invitation was opened.

For the opening of Tyler Perry’s Atlanta studios, Creative Intelligence hand-wrapped each invitation in crushed silk taffeta. Inside, the center panel was engraved in metallic gold and merlot. The side panels featured a foil-stamped letter from Perry and the R.S.V.P. card. Each invitation was wrapped in a cashmere paper sleeve with the recipient’s name calligraphed in gold.


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