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7 Events That Targeted Bloggers (and How They Did It)

Photo: Stacy Keck

With their ability to spread news far and quickly, bloggers have become a highly coveted event audience for many brands. Here's a look at seven recent happenings—ranging from the Sundance Film Festival to Lucky magazine's new Fashion and Beauty Blogger conference—that targeted the wired-in crowd. For more examples of how the hosts courted coverage from bloggers, click the links on the event names to read our full reports.