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New
York - December 11, 2007 - David Adler, C.E.O.
and founder of BizBash Media, the comprehensive resource
for professional event and meeting planners and marketers,
has announced that the company continues its major
expansion strategy in North America by launching
Chicago, its seventh market, in spring 2008. The
$1.3 billion Chicago event market makes it one of
the largest in the country.
According to Adler, “We are very excited about
the growth potential in Chicago. With more than 55,000
annual events, Chicago is a prime location for the
services that BizBash offers. We are putting together
a crackerjack team of top-flight professionals to
make the market much easier to navigate for corporate
and association decision-makers; executives, owners,
and employees at event firms; production companies;
PR firms; destination management companies; and event
marketing agencies; as well as vendors, media, and
consumers.”
Mimi Rubin has been named marketing development director
of BizBash Chicago. She comes to BizBash from Ivan
Carlson & Associates, where she was the event
manager and producer for Fortune 100 corporations,
trade associations, nonprofit organizations, public
entities, and private clientele. “Mimi brings
BizBash hands-on experience with the Chicago event
scene,” said Adler. “She will be invaluable
in helping us become the ultimate event
resource in the Chicago market.”
Rubin will be responsible for developing lists of
the top meeting and event professionals, marketers,
and fund-raisers for the launch of Chicago’s
first BizBash magazine in April 2008, and
she will develop relationships with professional
organizations. She will also be conducting research
for circulation purposes on who is planning and orchestrating
all the top annual events in the Chicago area, as
well the list of the top 1,000 most influential event,
meeting, and event marketing professionals within
a 30-mile radius of the Chicago market.
Susan Babin, a 15-year veteran of advertising and
trade show sales who has also spent two years working
on the BizBash National Venue Guide, has
been named publisher of BizBash Chicago by Adler. “Susan
knows the Chicago market inside and out, and she’s
building the business in leaps and bounds,” Adler
said.
BizBash Chicago will debut online in spring 2008
at www.bizbash/chicago.com, and will allow professional
and nonprofessional event and meeting-industry workers
to go behind the scenes of important local events
to see how others are handling everything from decor,
catering, and entertainment to meeting content, speakers,
venue selection, and more.
Plans for the Chicago market include a free weekly
email; a Chicago edition of BizBash magazine
in spring 2008, featuring a special on- and off-premise
catering guide; a trade show, Face to Face, in summer
2008; a fall 2008 Chicago Venue Guide; and
a Chicago section in the National Venue Guide published
in January 2009.
BizBash is the most-visited Web site in the world
for professional event planners, producers, and suppliers,
with an average of 300,000 unique visits monthly.
With the addition of Chicago, BizBash will now serve
seven metropolitan markets in North America, including
New York, Los Angeles, Toronto, Washington, Miami,
and Orlando.
“BizBash is where planners go to satisfy their
hunger for ideas,” Adler said. “Our products
provide event managers with a backstage pass to see
how others are orchestrating events. They are able
to peek over the fence to see everything from strategy
to decor and from invitation concepts to after-event
follow-up. Our stars are not the celebrities who
attended the event—we focus on the corporate
and association and nonprofit planners, and the reasons
an event was or was not successful.”
About BizBash
Since its founding in 2000, BizBash Media has become
the industry’s leading source for inspiration,
smart marketing strategies, and useful tools, helping
to revolutionize how event professionals get ideas
and connect with each other. The company publishes
magazines and Web sites and produces trade shows
for the event industry in New York, Florida, Toronto,
Los Angeles, and Washington, D.C. BizBash investors,
in addition to the Adler family, include William
F. Reilly, former chairman and C.E.O. of Primedia;
H. John Greenious, former chairman and C.E.O. of
Nabisco; Matthew Bronfman; Alan Meltzer, C.E.O and
founder of Meltzer Insurance; the Greenwald family;
and Michael Lyndton, C.E.O. of Sony Pictures.
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