New York, March 13, 2002 - The BiZBash Event Idea Center, the targeted media company serving the event, trade show, meeting and business entertaining community in New York City, announced today that it has launched a new business-to-business newspaper, the BiZBash Event Style Reporter. The 60-page, four-color publication includes news from actual New York City events and stories about event resources and industry leaders, and will complement the company's online service, BiZBash.com, and its annual trade show, the BiZBash Javits Event Expo. The first issue debuts today with a circulation of 20,000, and a cover story entitled "New York's Top 100 Events," a list of the city's biggest annual events.

"We are thrilled to launch our print publication as the industry is starting to rebound from the effects of September 11," said David Adler, CEO and Founder of BiZBash. "Many companies are getting back to planning events and meetings now, and we're here to give them fresh ideas from real events and expose them to our great group of advertisers." Marketing partners and advertisers in the first issue of the BiZBash Event Style Reporter include American Express, Lillian Vernon, the Javits Center, the Ellis Island Immigration Museum and the '21' Club.

"BiZBash's unique editorial approach of covering real events to give our readers ideas and creative solutions provides practical news of what is hot and 'do-able' now," says Richard Aaron, CMP, CSEP, President of BiZBash and Meeting Professionals International's 2001 Meeting Professional of the Year. Five issues of the BiZBash Event Style Reporter will be published in 2002, and nine issues will be published in 2003.

"Just as New York's fashion designers set trends for the entire fashion industry, New Yorkers set the trends in the event industry," says Chad Kaydo, Editor in Chief of BiZBash. "And just as Women's Wear Daily covers the news of the fashion industry, we envision the BiZBash Event Style Reporter to be an important, lively resource for the event and meeting industry."

The first issue features a comprehensive report on "New York's Top 100 Events," which includes annual events like the Metropolitan Museum of Art's Costume Institute Benefit, MTV's Video Music Awards, the Belmont Stakes and the New York Marathon. Other stories allow readers to:

• Go behind the scenes at Ford's Fashion Week party for the Ford Thunderbird, and see how the automaker created a striking, modern car showroom for a crowd of fashion followers
• Find out about 31 of New York's newest event and meeting venues
• Meet an Italian artist who carves blocks of cheese and fruit into works of art-all for $1,000 a day
• Learn about a day spa that features space for corporate meetings
• Read about an Amtrak train specially designed for meetings on the move
• See the extravagant $60 invitations from Sean "Puffy" Combs' recent Sean John fashion show
• Check out roller-skating sushi servers from a Puma store party
• See the sexy gift bag from the opening party from the W New York -- Times Square hotel
• Learn about the favorite annual events of notable New Yorkers including fashion designer John Bartlett, Village Voice columnist Michael Musto, opera star Denyce Graves, chef Daniel Boulud, philanthropist Evelyn Lauder, Time Out New York editor Cyndi Stivers, sex expert Dr. Ruth Westheimer, actor Alan Cumming, retailer Ivana Trump, Lot 61 owner Amy Sacco, and restaurateurs Danny Meyer and Drew Nieporent