New York, New York - November 11, 2002 - BiZBash,
the media source for meeting and event planners in New
York City, announced today that the company will launch
the BiZBash Goodie Bag Book of Offers for event
and meeting planners edition on January 15, 2003.
The glossy 5 by 7 inch publication will be similar to
a real goodie bag: It will offer gifts and special offers
from event and meeting industry vendors to a very select
group of buyers.
Only 2,000 qualified meeting and event decision makers
will receive the BiZBash Goodie Bag Book of Offers
free of charge. A maximum of 75 meeting and event resources
will be presenting offers. BiZBash plans to introduce
additional BiZBash Goodie Bag Book of Offers
for other market segments, including off- and on-premise
catering managers, in early 2003.
According to David Adler, CEO and Founder of BiZBash,
"In economically challenging times, marketers are looking
for innovative ways to offer discounts and special promotions
that will get the attention of budget-sensitive buyers.
The BiZBash Goodie Bag Book of Offers is a way to stimulate
sales using an upscale redemption program in the business-to-business
arena."
Examples of offers include free ice sculptures, upgraded
firework displays, free dessert bars with catering contracts,
free catered luncheons for event departments, free bouquets,
free use of a presidential suites for site inspections,
free search lights with purchase of velvet ropes and
more.
BiZBash is the authoritative source for essential information
about event marketing, meeting and event planning, and
business entertaining. BiZBash Media publishes the BiZBash
Event Style Reporter newspaper and the BiZBash
Event Style Alert email newsletter. The company
also hosts the annual BiZBash Javits Meeting and
Event Expo -- The Fresh Idea Show, which attracts
3,000 of the industry's top professionals.
BiZBash was founded to serve and raise the profile of
the regional meeting, event and trade show industry,
a $4 billion marketplace. Prior to September 11, 2001,
New York hosted more than 100,000 business events and
meetings each year.
To be considered to receive a copy of the goodie bag
as a top meeting and event planner please apply to David
Adler via email: dadler@bizbash.com
To contribute offers contact David Cooperman, Director
of Sales, dcooperman@bizbash.com
or call 646 638 3600 ext. 115
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