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New York, New York - April 16, 2003 - Event
professionals have strong opinions on the topic of nametags
according to a recent Big Badge/BiZBash Nametag Survey
2003. BiZBash, the media outlet serving the event
and meeting industry, conducted a survey during the
week of April 1, 2003. More than 900 event professionals
responded within 12 hours and more than 200 responded
with comments. Big Badge, a global supplier of nametags
and badges to the convention industry co-sponsored the
survey.
Event Professionals' Biggest Nametag Pet Peeves
The biggest nametag peeves among event planners are
as follows. Waiting in long lines to get your tag, misspelled
names, small type size, handwritten tags, using stick-on
nametags that ruin clothing, inappropriate use of name
tags at unsuitable events, and sloppy execution of last
minute attendee badges, making them look like second-class
citizens.
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1 out of 2 event professionals think misspelled names
on nametags range from embarrassing to a major problem.
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1 out of 2 event professionals feel small type size
on a nametag ranges from an annoyance to a major problem.
- 3
out of 5 event professionals think waiting in long
lines to receive nametags range from an annoyance
to a major problem for event organizers.
- 3
out of 5 event professionals feel sloppy execution
of last minute attendee badges make them look like
second-class citizens.
- 4
out of 5 event professionals feel nametags are unsuitable
at black tie events.
- 7out
of 10 event professionals feel handwritten nametags
range from an annoyance to a major problem.
- 7
out of 10 event professionals feel adhesive stick-on
tags range from an annoyance to a major problem if
damage to clothing is a risk.
- 7
out of 10 event professionals feel company names should
be present on nametags at business events.
When asked what kind of nametag respondents preferred,
clip-on tags with professional logos led. Other results:
Most Preferred Nametags
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Clip-on with Professional Logos
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Magnetic Fasteners
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Lanyards
- Pin-On
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Stick-On
Typeface of Nametags
When asked about the typeface most desired, event professionals
chose big, bold letters over sans serif or skinny typefaces.
Once again, handwritten tags were considered the least
desirable.
Appropriateness of Nametags
When asked when nametags are appropriate, event planners
feel they're appropriate at networking events, political
functions and at any function in which buyers need to
know sellers with the expressed intention of marketing
to each other. They felt strongly that name tags are not
appropriate at evening cocktail or black tie events.
Reason for Nametags
Most event professionals felt name tags are great for
simple identification, while 3 in 10 planners felt name
tags can be an important branding tool for an organization.
Perceived Value
When asked about the cost of a nametag, more than half
thought the cost of name tags should be less than $1 each,
and less than half thought a name tag should cost between
$1 and $2.
What Should Appear on the Nametag
Responses to what should appear on the face of the nametag
were varied:
| First name only |
4%
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| First name large with full name repeated
below and company name the same size |
30%
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| First and last name large with company
below and without title |
38%
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| First and last name large with title
and company below |
28%
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Over 200 respondents had comments on the nametag topic,
ranging from name tags being a "necessary evil," to important
protocol advice and design suggestions.
B.I.G is a global leader, providing brand enhancing
badges, identification systems and print personalization
solutions. B.I.G commenced trading in 1988. Since
1988, the company has supplied more than 25 million badges
to clients who demand not only innovative products and
a high level of service, but also solutions that are quick,
economical and easy to use. Currently BIG Badge achieves
$9 million in sales annually.
BiZBash Media publishes the BiZBash Event Style Reporter
newspaper and the BiZBash Event Style Alert email newsletter,
and hosts the annual BiZBash Javits Meeting and Event
Expo-The Fresh Idea Show. The company was founded on the
premise that the regional meeting, event and trade show
market is underserved. Prior to September 11, 2001, New
York hosted more than 100,000 business events and meetings
each year, representing a $4 billion marketplace.
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