NORTH MIAMI, Fla. (July 2003) - The wheels are in motion for BiZBashFla, the one-stop resource and guide for event planners and marketers, with the hiring of key staffers Ethan Gordon, Sales Manager, and Shari Lynn Rothstein, Executive Editor.

In his position as Sales Manager, Gordon will be responsible for the sales and marketing of BiZBashFla, including the BiZBashFla Event Style Reporter newspaper, the BiZBash.com/fla Web Site and BiZBashFla Event and Meeting Expo - The Fresh Idea Show.

Prior to joining the BiZBashFla team, Gordon worked as a corporate marketer for the public and private sector at companies including Blimpie, Quaker State and Broad USA. "I am thrilled to be part of an organization that mirrors the Florida special events industry and am looking forward to promoting the industry in dynamic South Florida."

As Executive Editor, Rothstein will be directly involved in all aspects of the editorial process from inception to completion as well as becoming a well-known presence within the events community. A native New Yorker, Rothstein graduated from S.I. Newhouse School of Public Communications at Syracuse University with a Bachelor of Science in Magazine Writing and Editing. After working in Manhattan for 11 years, she moved to Florida and freelanced for a number of local and national magazines. "I am thrilled to have the opportunity to be in an industry that offers fun, excitement and so much aesthetic beauty. It's time to give those who truly make the event their 15 minutes of fame," she says.

As important as Variety is to entertainment executives, and as irreplaceable as Women's Wear Daily is to fashion designers, BiZBashFla will quickly become the "bible" for Florida event professionals. Focusing on the stars behind the scenes of Florida's hottest events, BiZBashFla showcases who threw it, who produced it, who did the invitations, who catered it, who designed it, who booked the talent, where it was held, and how well it all went down. BiZBashFla is the leading authority for ideas, resources and information for event planning and marketing.

BiZBashFla of North Miami is under the same executive management as Communications & Show Management Inc. (CSM) and Industry Publications, Inc. (IPI). CSM has managed the world's largest sports product and apparel tradeshow - The Super Show - for nearly two decades. IPI publishes Florida Medical Business, a bi-monthly publication with a circulation of more than 40,000 physicians, hospital administrators and other medical professionals, and produces the Florida Medical Business Awards.

BiZBashFla, the business of all Florida bashes, has acquired the licensing rights from BiZBash Media (BiZBash.com) in New York City. BiZBash Media has successfully become the source for essential information about event marketing, meeting and event planning, press conferences and business entertaining in the New York market. Want to know more? Visit www.bizbash.com.