New York, New York - July 21, 2005 - David Adler, CEO and founder of BiZBash, the trade media resource for the meeting, event, and event marketing community, announced today that his company has signed an agreement to be represented by BF9 Media, a nontraditional marketing and promotions agency, to handle all integrated sponsorship sales for the spirit, beer, wine, and soft drink category.

In making the announcement Adler said, “We are excited to team up with BF9 Media because of its experience in nontraditional marketing.” He went on to say, “Event planners, producers, and marketers have a huge impact on the nearly $800 million beverage sector in the events marketplace in New York City alone.”

According to Paul Insalaco, president of BF9 Media, “BiZBash is the perfect cross-platform marketing sponsorship vehicle for the spirit industry because 98 percent of the events in New York celebrate sharing beverages as the ultimate ritual in hospitality. One smart planner has the influence to change the brand buying habit of thousands of people. We are thrilled to be working with BiZBash.”

BF9 Media is a nontraditional marketing and promotions agency that designs and executes creative, turnkey, multi-impression campaigns. By providing unique marketing solutions including sponsorship, on/off premise promotions, custom publishing, and consulting, BF9 Media works to increase brand exposure, drive sales, and create and strengthen relationships with target audiences while meeting the marketing goals and initiatives of its clients.

BiZBash Media is the New York authority for anyone who plans, designs, or influences the thousands of corporate and nonprofit events held each year in New York City. The BiZBash Web site, BiZBash.com, newspaper, and trade show serve the business-to-business marketplace for planners who research, produce, and advise on more than 100,000 events held each year in New York.