LOS ANGELES--(BUSINESS WIRE)--Feb. 24, 2006--The 100
biggest events in the days surrounding the Oscars will
generate at least $150 million in revenue for Los Angeles'
event and hospitality industries, according to a story
published today by BiZBash Media (http://www.bizbash.com),
the company that publishes event industry trade magazines
and Web sites in New York, Los Angeles/Southern California,
Florida, and Toronto. That estimate comes from interviews
with event producers and vendors who have worked on
Oscar parties and other similar events, and includes
fees for venues, food and beverage, and such additional
vendors as security, public relations, linens, valet
parking, and custom tents.
"Marketers understand the tremendous publicity
and marketing potential surrounding the Oscars, and
the pour substantial amounts of money into making an
impact during the awards," said Chad Kaydo, BiZBash's
editor in chief.
The big five events on Oscar night alone-the Academy
of Motion Picture Arts and Sciences' official Governors
Ball, Vanity Fair's exclusive party, the Elton John
AIDS Foundation benefit, AIDS Project L.A.'s fund-raiser,
and the Night of 100 Stars viewing dinner-cost approximately
a total of $10 million. The Ultrasuede tablecloths at
the Governors ball this year will cost about $85 apiece-or
$17,000 for 200 tables. And Wolfgang Puck's elaborate
menu will cost between $450 and $750 a head; for 1,560
guests, that could be more than $1 million just for
the catering bill and related costs of dining service.
The Vanity Fair party at Mortons-with its well-documented
reputation as the evening's most exclusive, star-studded
party-comes with a price tag estimated at $2 million.
(The magazine's PR team didn't respond to our requests
for comment.) Among the unexpected costs for the event
are car rentals and hotel rooms for as many as 30 staffers
who go to Los Angeles for as long as three weeks to
prepare for the party; they stay at the Beverly Hills
Hotel, where guest rooms start at $410 per night.
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