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New
York,
New York - September 17, 2007 - David Adler, C.E.O.
and founder of BizBash Media, the comprehensive resource
for professional event and meeting planners and marketers,
has announced that the company continues its national
expansion strategy by launching Chicago, its seventh
market. The companies local magazines, web site and
trade shows allow professional and nonprofessional
event and meeting industry workers to go behind the
scenes to see how others are handling all aspects
of meetings and events including everything from
decor, catering, production and entertainment to
meeting content, speakers, venue selection and technology.
The companies web site is the largest in the world
for progressive meeting and event planners with over
300,000 unique visitors monthly using the site annually
on a global basis and over 80,000 recipients of its
local and national magazines and guides in 2007.
Plans for the Chicago market include launching a comprehensive
web site in January 2008, a free weekly email, a Chicago
edition of BizBash magazine and a trade show
and professional development conference for event planners,
in the summer of 2008.
The
spring issue of BizBash magazine will include the most
comprehensive venue directory for Chicago, the fall edition
will feature Chicago's top 100 annual events as well
as a guide to Chicagoland off premise caterers and the
winter issue will feature the event planners of the year.
The $1.3 billion Chicago event market makes it one
of the largest in the country, with more than 55,000
annual events. The launch of BizBash Chicago will make
the market much easier to navigate for corporate and
association decision makers; executives, owners, and
employees at event firms; production companies; PR
firms; destination management companies; and event
marketing agencies, as well as vendors, media, and
consumers.
Susan Babin, a 15-year veteran of advertising and trade
show sales and of almost two years with the BizBash
National Venue Guide, has been named publisher of BizBash
Chicago by Adler. "Susan knows the Chicago market inside
and out, and she's building the business in leaps and
bounds," Adler said.
Keith Neighbour has been appointed sales director of
BizBash Chicago. He has a wealth of advertising sales
and management experience, including stints as group
sales director at Miller Freeman-London and group sales
manager at Thomson Business Publishing-London.
BizBash is the most-visited Web site in the world for
professional event planners, producers, and suppliers,
with an average of 300,000 unique visits monthly. With
the addition of Chicago, BizBash will now serve seven
metropolitan markets in North America, including New
York, Los Angeles, Toronto, Washington, Miami, and
Orlando.
According to Adler, "BizBash is where planners go to
satisfy their hunger for ideas. Our products provide
planners with a backstage pass to see how others are
orchestrating events. They are able to peek over the
fence to see everything from strategy to decor and
from invitation concepts to after-event follow-up.
Our stars are not the celebrities who attended the
event--we focus on the corporate and association and
nonprofit planners, and the reasons an event was or
was not successful."
About BizBash
BizBash investors, in addition to the Adler
family, include William F. Reilly, former chairman
and C.E.O. of Primedia; H. John Greenious, former chairman
and C.E.O. of Nabisco; Matthew Bronfman; Alan Meltzer,
C.E.O and founder of Meltzer Insurance; the Greenwald
family; and Michael Lyndton, C.E.O. of Sony Pictures.
Since its founding in 2000, BizBash Media has
become the industry's leading source for inspiration,
smart marketing strategies, and useful tools, helping
to revolutionize how event professionals get ideas
and connect with each other. The company publishes
magazines and Web sites and produces trade shows for
the event industry in New York, Los Angeles, Chicago,
Toronto, Florida, and Washington, D.C.
BizBash Media is at 21 West 38th St.,
New York, NY 10018, 646.638.3600.
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