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After Pulling Out, Nissan Finds a Fiscally Responsible Way to Exhibit at Chicago Auto Show

Despite last Monday's announcement that Nissan North America Inc. had withdrawn from the upcoming Chicago Auto Show, on Friday Crain's Chicago Business reported that the automaker will keep its presence at the event after all by staffing it with local dealers.

The withdrawal had been intended as a cost-saving measure for Nissan, which has seen a recent decline in U.S. sales and already exhibited its latest models at the Los Angeles Auto Show last week. But on Thursday, the company issued a statement to report that “after a careful review ... with our North Central Region management and our Chicago dealers, we have found a way to maintain a presence at the Chicago show through our dealers, while still demonstrating the fiscal responsibility required by these challenging times.”

The statement also claimed that there will be no such return to the Detriot Auto Show, from which Nissan also withdrew last Monday.


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