LOS ANGELES Never mind Los Angeles's reputation for year-round sunshine—the Fox lot's Zanuck Theatre had ice everywhere during a presentation to introduce promotional, licensing, and media partners to the next film in the Ice Age franchise. Working with Fox vice president of special events and marketing Len Iannelli, Erick Weiss and Honeysweet Productions produced, with sets, design, decor, and museum graphics from Angel City Designs. Honeysweet created a pop-up museum gallery inside a Classic tent for the guests to check out animation company Blue Sky Studios (responsible for the Ice Age movies, Robots, Horton Hears a Who, and most recently the box-office-booming Rio). There were giant real ice sculptures at the entrance to the theater, as well as a 20-foot-tall 3-D Scrat character from the movie that greeted guests at the entrance. Inside the theater was a full Ice Age set: Three-dimensional carved foam icebergs flanked the multitiered stage, backed with 2-D representations of glaciers and a fabric treatment. Leading the presentation was C.E.O. and chairman Tom Rothman, with star wattage help from Ray Romano and Queen Latifah.
By Alesandra Dubin Posted May 5, 2011, 12:15 PM EDT