1. WHY AUTO SHOWS DON'T NEED BOOTH BABES: Time's senior editor Matt Vella makes the case for getting rid of female models at the New York International Auto Show. “We need to ban the 'booth babes.' The auto companies are increasingly being run by some of the smartest, most interesting executives in business (of any kind). It’s time they ditch this outmoded practice and do it as fast as they presumably blurt out that electric cars are a great idea in mixed company. If nothing else, the auto makers can look at the bottom line. Some trustworthy-seeming marketing experts have figured out these women don’t actually help sell anything.” http://ti.me/1gLg2no
2. MARKETING TRENDS AT SUMMER MUSIC FESTIVALS: This year, in a bid to connect with a millennial audience, brands will once again spend a great deal of their marketing dollars sponsoring music fests and hosting activations on and off festival grounds. With many looking to stand out amidst the competitive crowd, AdAge has identified key trends, including holding events beyond the festival grounds, offering useful amenities like hair-washing stations, creating content from parties, and participating in push notifications on official mobile apps. http://bit.ly/1gBcLGV
3. CHANEL SHOW HEADS TO DUBAI: Karl Lagerfeld has chosen an island off the coast of Dubai as the site of his next show. According to Women's Wear Daily, the designer will debut his latest cruise collection for Chanel on May 13 at a spot known as the Island, where the event will take place indoors and partly outdoors. http://bit.ly/QxkOOB
4. HBO CREATES DIGITAL THRONE: Taking advantage of the popularity of Game of Thrones—and the show's socially engaged fan base—HBO teamed up with agency 360i to build a 3-D, digital interactive model of the Iron Throne using viewer tweets. As added incentive, the TV network has a contest for those who post to Twitter, Facebook, or Instagram with the #TaketheThrone hashtag—the winner will get a trip to San Diego Comic-Con. Creativity: http://bit.ly/1mjNWE8
TECH TRENDS SURVEY
The X Letter—a newsletter edited by BizBash columnist Chad Kaydo—is conducting a survey on the state of event and meeting technology. Share your opinions here: http://bit.ly/1evaamY
* LOCAL NEWS *
ATLANTA: InterContinental Hotels Group's boutique Hotel Indigo brand will open its third property in the Atlanta metropolitan area. The eight-floor Hotel Indigo Downtown Atlanta, located adjacent to AmericasMart, is expected to open in fall 2015 with about 200 rooms, a fitness center, a business center, a bar, and a restaurant.
BOSTON: The 21st annual Radio 92.9 EarthFest will take place at the DCR Hatch Memorial Shell on May 17. The family-friendly event will feature performances from Neon Trees, the Wailers, and more.
CHICAGO: The Trio Animal Foundation will host its “Rockin’ for Rescue” event at U.S. Cellular Field on May 17. The event includes drinks from Barefoot Wines & Bubbly, casino-style games, dinner, and dancing.
LAS VEGAS: The 35th annual San Gennaro Feast is May 7-11 at the Grand Canyon Shopping Center. The Italian heritage celebration will include more than 70 restaurant food booths, 80 amusements rides, midway games, arts and crafts booths, and live music.
Chef Kerry Simon is slated to open Carson Kitchen downtown in June.
LOS ANGELES: The L.A. Gay & Lesbian Center announced its May 10 event, “An Evening with Women,” will see a reunion performance by 1990s female rock group 4 Non Blondes. The fund-raiser at the Beverly Hilton Hotel will be hosted by comedian Margaret Cho, with actress and singer Evan Rachel Wood as a special guest performer.
Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: As part of a multimillion-dollar upgrade to its infrastructure, the AmericanAirlines Arena recently installed a new system to enhance cell phone coverage and capacity.
A Joy Wallace Catering, Design & Special Events will celebrate its 25th anniversary tomorrow evening with a showcase of new catering and design ideas at the Temple House Miami Beach.
NEW YORK: Artexpo New York, which took place April 4-6 at Pier 96, saw more than 400 exhibitors and more than 25,000 visitors during its run, including an estimated 2,000 guests at the opening-night party. The fine art trade show comprised three separate shows: Artexpo; Solo; and Decor Expo Showcase.
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: Florida Music Festival founders Sean Perry and Rick Wheeler discuss how their event has changed. The Orlando Sentinel: http://bit.ly/Pk7D2y
WASHINGTON, D.C.: To draw attention to this weekend's AwesomeCon, organizers tried to break the Guinness World Record for the largest gathering of people dressed as comic book characters on Friday afternoon. The stunt fell short of the 1,531-person goal, but promoter Ben Penrod said they may attempt the feat for next year's convention. Washington Times: http://bit.ly/1i6Oloq
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Jill Menze, and Anna Sekula in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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