| NEWS 09.23.09 2:14 PM |
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In the News: Guerrilla Stunt Opens Dialogue With the Law, Emmys Bounce Back
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Burlington Covers Tracks for Stunt: Marketers still haven't recovered from the failure of Cartoon Network's 2007 Boston stunt, which infamously prompted the city to brace for a terrorist attack and included such fallout as network exec's resignation and a $1 million fine. In hopes of avoiding a similar stir when planting 500 unattended messenger bags around New York City last week, Burlington Coat Factory coordinated the stunt with local police to make sure nobody was caught off guard. They also made a concerted effort to keep all of the bags—each containing a gift card to the retailer's new "store in a store," the Factory—on pre-approved private property and monitored by event staff. Planners reportedly interviewed bloggers who covered the Boston incident to find out how to stay on the right track. [NYP]
Most-Watched Emmys Since 2006: Producer Don Mischer and host Neil Patrick Harris received most of the credit this week for a positively reviewed Emmy presentation and a highly watched telecast. Ratings were up to 13.3 million viewers for Sunday's show, a 1 million gain from last year's highly criticized outing. The 2009 show marks the biggest audience the Emmys have drawn since 2006, and many think the quicker pace of grouped awards—by comedy, reality, long-form, variety, and drama—made for a more accessible broadcast. [Variety]
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Condé Nast, Condé Nast Traveler, CBS, Emmys, Neil Patrick Harris, Burlington Coat Factory, Cartoon Network, Paranormal Activity, Paramount |
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| EVENT REPORT 09.21.09 4:15 PM |
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Entertainment Tonight Emmy Party Amps Up Exclusivity With Shrunken Guest List, Venue Change
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 | Entertainment Tonight's Emmy party
Photo: Alex J. Berliner/Berliner Studio/BEImages |
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FROM LOS ANGELES
For Hollywood types, a good strategy is to gather no moss. And in the spirit of continual reinvention, Entertainment Tonight took its annual Emmy party sponsored by People to Vibiana—after hosting it for the last two years at the Walt Disney Concert Hall. Like Disney Hall, Vibiana, an opulent former 19th century cathedral, is downtown, only minutes from the Nokia Theatre, where the Emmy ceremony took place. ET and The Insider executive producer Linda Bell Blue oversaw the party, with planning from the shows' communications vice president, Lisa Summers Haas, who Bell Blue credited with fielding the hands-on challenges and details with grace. The internal team again tapped Bounce Entertainment, headed by Carleen Cappelletti, to produce.
“We've had the party in many locations, and we thought it was time to move to a new place. [Vibiana] reminded me of Europe with all the mosaics and everything,” Bell Blue said. Summers Haas, who noted that TV Guide’s aannual party was cancelled this year, added, “It takes six months to plan this party, and six months ago, people were wondering if there was even going to be a party. Walt Disney Hall just did not seem right—it's grand and huge. But Vibiana—any time you walk through that door you immediately say, 'Oh my god.' It's so beautiful, so intimate."
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Entertainment Tonight, People Magazine, Emmys, Award Season, Maybelline, Absolut, Cole Haan, Beaulieu |
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| EVENT REPORT 09.21.09 10:50 AM |
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Emmy Governors Ball Goes for Jewel-Toned, Xanadu-Evocative Opulence
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 | The Emmy Governors Ball
Photo: Nadine Froger Photography |
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FROM LOS ANGELES
If there was an appropriate time to tone down a ballroom, at least one group of event organizers believed last night was not that time. The Academy of Television Arts & Sciences' Governors Ball at the Los Angeles Convention Center after the Emmys ceremony was a bold and colorful affair, awash in jewel tones inspired by the work of the late interior designer Tony Duquette and the concept of Xanadu. Dwight Jackson, Russ Patrick, and Joe Stewart chaired the ball along with a larger committee, and Sequoia Productions produced it for the 12th consecutive year.
"Everybody in the room has the recession monkey on their back, but once a year you have all these people—academy, nominees, winners—in one room, and it's like, enough already," said Sequoia's Cheryl Cecchetto. "They're not thinking about the recession. They're thinking about cutting the next deal. And it's our job to stimulate their senses [to inspire them]."
Nevertheless, Jackson noted that the budget shrunk about 30 percent from last year for the same guest count—about 3,500—and the group repurposed and repainted elements from last year's ball, like Deco columns. "We started this party as soon as [the previous] year's ended. We worked a whole year on the party, having meetings once a month," he said. Cecchetto reported that the party took nine days to load in, but had just 22 hours to load out. About 1,200 staffers were on hand to accomplish the feat.
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Emmys, Award Season, Academy of Television Arts & Sciences, Governors Ball, Going Green, Dove Chocolate, Beaulieu, Grey Goose |
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| NEWS 09.17.09 12:15 PM |
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Emmy Parties and Suites: TV Guide Is Off, ET Moves to Vibiana, HBO Gets Euro Style, EW Partners With Women in Film
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FROM LOS ANGELES
With the Primetime Emmys coming up this Sunday, September 20, the calendar is bustling with related events following on the big show's heels, with only one significant dropout. Here's a roundup:
In what has been a tough year for the publication, TV Guide will not host its traditional big party this year. Event Eleven, helmed by Tony Schubert, who has produced the event in past years, will work on the Entertainment Weekly party at the Sunset Marquis on Thursday night. For the magazine's seventh annual event, Entertainment Weekly has partnered with Women in Film's new TV and media committee. Maybelline New York's new Colorsensational Lip Color will sponsor, and organizers will infuse the brand’s color palette throughout all the details of the decor. PMK/HBH is handling PR.
Among the other big pre-parties is Family Guy's event, which will take to Avalon Hollywood on Friday night to celebrate its nomination for best comedy. Night Vision Entertainment is producing the event, which is set to include a 45-foot inflatable Peter Griffin character out front. Inside, conductor Ron Jones will lead an orchestra. And instead of a standard photo booth, guests' photos will go into flipbooks (simulating a cartoon—get it?). DJ Rick Rude will spin ambient tunes upstairs in Bardot. Entertainment Fusion Group is handling PR.
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Emmys, Award Season, Women in Film, Family Guy, Maybelline New York, Niche Media, Los Angeles Confidential, Gift Suites, Entertainment Tonight, People, Entertainment Weekly, Academy of Television Arts & Sciences, Governors Ball, Comedy Central, HBO, Fake Bake, T-Mobile, Save the Children, Susan G. Komen Foundation |
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| EVENT REPORT 09.15.09 9:00 AM |
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From the Archive: Photos From Emmy Parties Past
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 | Daryl Latter's table arrangements at the 2006 Emmy Governors Ball
Photo: Nadine Froger Photography |
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FROM LOS ANGELES
In anticipation of the 61st Primetime Emmy Awards this Sunday, September 20, here's a look at highlights from Emmy parties from the past three years.
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Emmys, Award Season, Governors Ball, TV Guide, HBO, Grey Goose, Entertainment Weekly, Entertainment Tonight, People Magazine |
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| NEWS 08.26.09 3:10 PM |
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In the News: Partners Spare 2009 Daytime Emmys, First Lady to Host G20 Summit Events
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New Partners Save 2009 Daytime Emmys: The Daytime Emmys almost didn't happen this year when CBS opted out of airing the award show, but producers at the Academy of Television Arts & Sciences got a stay of execution when Associated Television International and MGM offered to help. Together, the three will host the event this Sunday at the Orpheum Theater in Los Angeles. And even if the ratings aren't up to par for the first-time broadcast on the CW, producers are optimistic the event will continue in some incarnation next year. [Variety]
First Lady Firms Up G20 Schedule: Michelle Obama will make her debut as international hostess outside the White House next month when the G20 Summit comes to Pittsburgh. The economy-focused gathering of world leaders is shaping up to be a busy two days for Obama, as her schedule of spouse-entertaining already includes hosting a lunch at the Andy Warhol Museum, a visit to Pittsburgh's Creative & Performing Arts School, and a private dinner at Teresa Heinz Kerry's Rosemont Farm. [Politics Daily]
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Emmys, Michelle Obama, G20 Summit, Chicago 2016, 2016 Olympics |
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| NEWS 08.20.09 7:14 PM |
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Emmy Preview: Jewel Tones Will Wash Tony Duquette-Inspired Governors Ball
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 | A tabletop look for the Emmy ball
Photo: BizBash |
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FROM LOS ANGELES
Exactly one month before the doors to the Emmys Governors Ball at the Los Angeles Convention Center swing open, the Academy of Television Arts & Sciences together with its participating vendors and sponsors hosted a preview of the event's look and feel this morning. In short, the decor—for both the Creative Arts Ball after the Creative Arts Emmys on September 12 and the Governors Ball after the Primetime Emmys on September 20—will be bold and colorful, with jewel tones and plush seating inspired by the work of the late designer Tony Duquette.
Dwight Jackson, Russ Patrick, and Joe Stewart chair the ball along with a larger committee, and Sequoia Productions will produce it for the 12th consecutive year. "We call it a kaleidoscope of color," said Sequoia's Cheryl Cecchetto at the reveal. "Duquette used incredible colors and materials. We want to stimulate guests' senses." Speaking for the rest of the committee, Jackson added, "We're all volunteers. We do this because it's fun—it's so much fun."
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Emmys, Governors Ball, Award Season, Going Green, Beaulieu, Dove, Grey Goose, Academy of Television Arts & Sciences |
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| NEWS 06.18.09 11:52 AM |
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Emmys Move Back to September 20 to Avoid Conflict With MTV VMAs
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Just a few weeks after announcing a date change to September 13 to avoid broadcast competition with the NFL, CBS and the Academy of Television Arts and Sciences have backed down on their move, opting to go with the original plan of a September 20 ceremony for the 2009 Emmy Awards. The partners cite a conflict with MTV's Video Music Awards as the reason for switching back.
"After we announced plans for September 13, MTV informed us they were locked into the same day for the Video Music Awards, with venue and sponsorship agreements in place," CBS executive vice president of specials, music, and live events Jack Sussman told Variety. "We had the flexibility to move; they didn't. It's best for the industry and the audience that these events not compete against each other."
CBS and MTV are corporate cousins of a sort; although CBS is no longer owned by Viacom, MTV's parent, both are controlled by Sumner Redstone.
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Emmys, CBS, MTV, MTV Networks, MTV Video Music Awards, Viacom, Academy of Television Arts and Sciences, HBO, Comedy Central |
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| NEWS 06.03.09 4:37 PM |
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In the News: Emmys Move Up, Suffering Book Expo Mulls Changes
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Fairly Late Notice for Emmy Move: The recently announced N.F.L. schedule prompted CBS and the Academy of Television Arts and Sciences to move the live broadcast of the 2009 Emmy Awards from September 20 to a week earlier, on September 13. Variety reports this won't affect party and event hosts, many of whom hadn't even selected venues for Emmy-related festivities and promotions yet. And those who had already picked venues are apparently being accommodated. HBO's party planned for the Pacific Design Center will go ahead on the new date. [Variety]
Racy Korean Axe Stunt Campaign Gets International Attention: A Korean advertising agency wrapped a women's dormitory at an undisclosed university with a calendar page, each day picturing an attractive female looking out of her window, for Axe deoderant. The firm responsible said they "aimed for the expression that a new female can be met on a daily basis." Accusations of sexism abounded on blogs earlier this week, but the stunt's extension outside its intended marketplace speaks for itself. [Gizmodo]
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Emmys, Academy of Television Arts & Sciences, HBO, Axe, Book Expo, MTV, MTV Movie Awards |
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