Topic Archive: Adidas

Why Adidas Built Its Own Soccer Field in a Warehouse

The sportswear brand looked to tap into the growing popularity of soccer in the U.S. by launching its new cleats with a tournament.

Event Report Posted July 24, 2015, 7:00 AM EDT

Adidas Displays New Collection With Industrial-Style Installation

Event Snapshot Posted April 22, 2013, 7:00 AM EDT

Adidas Sets Stage With Bright Yellow Buzzwords at Product Launch

Event Snapshot Posted February 20, 2013, 7:45 AM EST

The Top 10 Event Brands 2012

Event Innovators 2012 Posted March 14, 2012, 6:30 AM EDT

The Top 10 Event Brands: #4 Activision

The brand staged what might be the biggest gaming launch in history, contributing to a quick $1 billion sales tally for the newest installment of 'Call of Duty.'

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

The Top 10 Event Brands: #5 Adidas

The sporty brand had a gigantic 2011, rolling out the largest marketing campaign in its history, achieving a bigger social media presence and staging events to capture the interest of a young target audience.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

Subtle Branding Marks Adidas Bash During N.B.A. All-Star Weekend

Event Report Posted February 28, 2012, 2:56 PM EST

Chicago's Top 100 Events of 2011

Top 100 Posted December 30, 2011, 10:00 AM EST

Slide Show: How Brands Got Attention at (and Around) Lollapalooza

Event Report Posted August 9, 2011, 1:00 PM EDT

15 Photos From N.B.A. All-Star Weekend's Standout Events

Event Report Posted February 21, 2011, 5:03 PM EST

Disney Consumer Products Hawks Tron Merch at Futuristic Pop-Up

Event Report Posted November 29, 2010, 7:02 PM EST

6 Group-Friendly Places to Watch the World Cup

Location Scout Posted June 8, 2010, 1:04 PM EDT

U.S. Soccer Foundation Hauls Away Snow to Host Biennial Gala in Tent

Event Report Posted March 19, 2010, 4:41 PM EDT

Adidas Soccer Tournament Gathers DJs, Restaurateurs, and Artists

To boost the popularity of soccer and throw its support behind local companies, Adidas held its eighth consecutive "Fanatic" tournament, pitting DJs, restaurateurs, and artists against each other.

Event Report Posted July 27, 2009, 3:57 PM EDT

Big Logo Signage That Gets Attention—Without the Waste

The Scout Posted July 20, 2009, 8:00 AM EDT

Adidas Kicks Off Customizable Sneaker Program With Store Events in Five Cities

Adidas launched its new national customer activation campaign with in-store events in five cities.

Event Report Posted May 26, 2009, 2:37 PM EDT

Making His Mark: Elliott Stares

Given his impressive portfolio from across the pond-past clients include Gillette and the Rugby World Cup-helping Beijing win the Olympic bid was just the beginning for Elliott Stares.

Q & A Posted December 23, 2008, 3:34 PM EST

Best of 2008: Winning Marketing Efforts From the Beijing Olympics

Best of 2008 Posted November 24, 2008, 8:00 AM EST

Rogers Cup Secures Record Sponsorships

News Posted July 25, 2008, 1:58 PM EDT

New Slate of Coachella Party Hosts Increases Nighttime Offerings

The changing lineup of brands that hosted Coachella-related parties this year added some big nighttime tickets to the crowded festival weekend.

Event Report Posted April 28, 2008, 4:02 PM EDT

CTV Party Wraps Up Juno Weekend in Calgary

News Posted April 8, 2008, 12:17 PM EDT

Y-3 Builds Giant Wall of Ice for Show

For its fall/winter show, Y-3 built a dramatic wall of ice and provided guests with blankets and hand warmers.

Event Report Posted February 6, 2008, 1:13 PM EST

Meet One of Fashion Week's Most Creative Designers (of Sets)

Q & A Posted September 10, 2007, 10:39 AM EDT

Reebok Kicks Off Collection With Retro Bash

A celebration of the Freestyle sneaker’s 25th anniversary featured 80’s touches, from neon to Downtown Julie Brown.

Event Report Posted March 7, 2007, 12:00 AM EST

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