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Topic Archive: Advanstar

Best of 2010: 10 Successful Event Makeovers

Tricky times call for rethinking existing formats. These reimagined events boosted results by trying new marketing plans, locations, and formulas.

Feature Posted December 6, 2010, 9:00 AM EST

Magic Trade Show Expands to Two Venues, as Upstarts Grow

Event Report Posted February 18, 2010, 7:20 PM EST

Magic Bound for a Change of Venue?

News Posted September 4, 2009, 1:05 PM EDT

"Regulars" Fill Floor at Magic, Where Disney Hosts Wonderland-Inspired Party

A crowd of retail buyers headed to the fashion trade show Magic, where Christian Audigier and Ed Hardy's booth seemed to be aflame (thanks to a video wall)—and a new party from Disney got a Wonderland-inspired look.

Event Report Posted September 3, 2009, 3:18 PM EDT

New York's Top Fashion Industry Events 2005

The Scout Posted February 23, 2005, 12:00 AM EST

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