Topic Archive: American Express

Why American Express Hosted a Seated Dinner on a Football Field

American Express celebrated its Seattle Seahawks partnership with a seated dinner for card members on CenturyLink Field's 50-yard line.

Event Snapshot Posted September 8, 2016, 7:15 AM EDT

See the "Hydro-Interactive" Tennis Experience American Express Built

To celebrate the 2015 U.S. Open, the financial services company hosted a "hydro-interactive" experience that let fans play virtual games projected onto a giant wall of water.

Event Report Posted September 10, 2015, 7:00 AM EDT

Top 10 Innovative Brands 2015: #3 American Express

The financial services firm engages consumers through partnerships with their favorite singers, sports heroes, and stores.

Event Innovators 2015 Posted July 1, 2015, 6:00 AM EDT

Top 10 Innovative Brands 2014: #7 American Express

The financial services company connects its cardholders with unique experiences through its presence at major events.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

Why American Express Used Grocery Items as Decor

To emphasize the target consumer for its latest credit card, the financial company turned ordinary everyday items into creative visuals at a New York event.

Event Report Posted April 9, 2014, 7:30 AM EDT

14 New Ideas for Corporate Gifts and Catering

Paper magazine's second annual Super Duper Market was a bountiful resource for au courant artisanal food finds.

Idea File Posted August 7, 2013, 7:00 AM EDT

American Express Creates Interactive Experience at U.S. Open

Swing analyses, fitness assessments, and interactive timelines were highlights of the marketing activation.

Event Report Posted June 18, 2013, 8:00 AM EDT

10 Trends Changing Meeting Venues

Feature Posted July 18, 2012, 2:27 PM EDT

Taking Care of V.I.P.s: 5 Tips for Fixing Problems

Event Intelligence Posted July 18, 2012, 2:10 AM EDT

The Top 10 Event Brands 2012

Event Innovators 2012 Posted March 14, 2012, 6:30 AM EDT

The Top 10 Event Brands: #5 Adidas

The sporty brand had a gigantic 2011, rolling out the largest marketing campaign in its history, achieving a bigger social media presence and staging events to capture the interest of a young target audience.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

The Top 10 Event Brands: #6 American Express

By integrating digital offerings into its extensive experiential event efforts, the credit card issuer turns cardholders into brand evangelists.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

Best of 2011: Event Highlights from Nine Markets

Feature Posted December 6, 2011, 8:45 AM EST

Trend Spotted: Giving Security Wristbands an Upgrade

Trend Spotted Posted November 23, 2011, 8:45 AM EST

American Express Presents First Tory Burch Fashion Show Outside New York

Event Snapshot Posted November 22, 2011, 12:19 PM EST

Cee Lo Green's Confetti-Filled Finale Tops Off Macy's Benefit Fashion Show

Event Report Posted September 26, 2011, 2:00 PM EDT

Event Innovators 2011: The 10 Leading Event Brands

These companies consistently leverage cutting-edge events as critical parts of their marketing mix, making them the most innovative brands doing events today.

Feature Posted May 11, 2011, 7:20 AM EDT

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