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Topic Archive: American Express

Top 10 Innovative Brands 2014: #7 American Express

The financial services company connects its cardholders with unique experiences through its presence at major events.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

Why American Express Used Grocery Items as Decor

To emphasize the target consumer for its latest credit card, the financial company turned ordinary everyday items into creative visuals at a New York event.

Event Report Posted April 9, 2014, 7:30 AM EDT

14 New Ideas for Corporate Gifts and Catering

Paper magazine's second annual Super Duper Market was a bountiful resource for au courant artisanal food finds.

Idea File Posted August 7, 2013, 7:00 AM EDT

American Express Creates Interactive Experience at U.S. Open

Swing analyses, fitness assessments, and interactive timelines were highlights of the marketing activation.

Event Report Posted June 18, 2013, 8:00 AM EDT

10 Trends Changing Meeting Venues

Feature Posted July 18, 2012, 2:27 PM EDT

Taking Care of V.I.P.s: 5 Tips for Fixing Problems

Event Intelligence Posted July 18, 2012, 2:10 AM EDT

The Top 10 Event Brands 2012

Event Innovators 2012 Posted March 14, 2012, 6:30 AM EDT

The Top 10 Event Brands: #5 Adidas

The sporty brand had a gigantic 2011, rolling out the largest marketing campaign in its history, achieving a bigger social media presence and staging events to capture the interest of a young target audience.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

The Top 10 Event Brands: #6 American Express

By integrating digital offerings into its extensive experiential event efforts, the credit card issuer turns cardholders into brand evangelists.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

Best of 2011: Event Highlights from Nine Markets

Feature Posted December 6, 2011, 8:45 AM EST

Trend Spotted: Giving Security Wristbands an Upgrade

Trend Spotted Posted November 23, 2011, 8:45 AM EST

American Express Presents First Tory Burch Fashion Show Outside New York

Event Snapshot Posted November 22, 2011, 12:19 PM EST

Cee Lo Green's Confetti-Filled Finale Tops Off Macy's Benefit Fashion Show

Event Report Posted September 26, 2011, 2:00 PM EDT

Event Innovators 2011: The 10 Leading Event Brands

These companies consistently leverage cutting-edge events as critical parts of their marketing mix, making them the most innovative brands doing events today.

Feature Posted May 11, 2011, 7:20 AM EDT

Gen Art Is Back, With New Leadership and Event Slate

News Posted February 22, 2011, 1:43 PM EST

Best of 2010: Indie Events Go Corporate

As marketers look for new places to engage their target audiences, some events that started scruffy are incorporating slicker, business-minded elements.

Feature Posted December 16, 2010, 8:45 AM EST

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