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Topic Archive: Anthem Magazine

Coachella Marketing Blitz: New Brands Shake Up Party Landscape

Event Report Posted April 18, 2011, 1:20 PM EDT

Marketers Consider Coachella Too Important to Skip in Lean Times

Marketers with a presence in the desert for the Coachella festival weekend said the opportunity was too rich to miss—even in lean economic times.

Event Report Posted April 20, 2009, 3:33 PM EDT

New Ideas for Step-and-Repeats, Activities, and Entertainment

Best of 2008 Posted November 24, 2008, 8:00 AM EST

Anthem Emails Memory Book From Coachella Pool Party

News Posted May 7, 2008, 7:53 PM EDT

New Slate of Coachella Party Hosts Increases Nighttime Offerings

The changing lineup of brands that hosted Coachella-related parties this year added some big nighttime tickets to the crowded festival weekend.

Event Report Posted April 28, 2008, 4:02 PM EDT

Herr Favors Seven, LAX, and the Observatory

My Favorite Vendors Posted September 4, 2007, 11:26 AM EDT

Coachella Swells—On and Off Festival Grounds

Festival organizers expanded the desert party to three days and pulled out clever new tricks—and so did an army of unaffiliated marketers.

Event Report Posted May 2, 2007, 12:00 AM EDT