Topic Archive: AOL

Is This the Future of Upfronts?

AOL's Access NewFront transformed a New York neighborhood into an immersive block party for its clients, ad buyers, and consumers.

Event Report Posted May 11, 2016, 7:15 AM EDT

How AOL Built Physical Experiences Around Mobile Messaging

The company's follow-up to its Programmatic Upfront put mobile in the spotlight with several digitally driven experiences for clients.

Event Report Posted October 22, 2015, 7:45 AM EDT

Inside AOL's Crowd-Control Strategy

The online company's NewFront presentation encouraged 1,700 guests to arrive by ferry, but registered them in Manhattan, for a smooth flow and robust attendance.

Event Intelligence Posted May 13, 2014, 7:30 AM EDT

AOL Brings 1,700 to Brooklyn for Immersive NewFront

The digital media company looked to top last year's effort by presenting its lineup of new original programming at a Brooklyn waterfront venue with a "Connected" theme that linked the location, messaging, and design.

Event Report Posted May 6, 2014, 7:15 AM EDT

10 Best Ideas of the Week: Edible Instagram Posts, Flying Runway Models, On-Brand Drink Stirrers

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted October 4, 2013, 7:00 AM EDT

AOL Pitches New Service With Time-Sensitive Event

The media company's "programmatic upfront," promoting an automated ad buying service, mixed cutting-edge technologies with creative thinkers.

Event Report Posted September 30, 2013, 8:08 AM EDT

AOL's NewFront Creates Immersive Digital Experience

The digital brand's showcase (its version of an upfront) used iPads, iPhones, and other devices to broadcast content.

Event Report Posted May 3, 2013, 8:26 AM EDT

AOL Uses Virtual Concierge to Engage Ad Week Attendees in Person and Online

Event Report Posted October 15, 2012, 3:41 PM EDT

AOL Introduces New Digital Shows With Three-Part Upfront

Event Report Posted April 27, 2012, 12:05 PM EDT

Video: Event Innovator Rachel Gross of AOL on Committing to Sustainable Events

Event Innovators 2012 Posted March 8, 2012, 8:00 AM EST

New York's Top 100 Events 2012

Top 100 Posted February 7, 2012, 1:28 PM EST

As Ad Week Sponsor, AOL Uses Lounge, Events, Food Trucks

Event Report Posted October 12, 2011, 8:00 AM EDT

BizBash New York Readers’ Choice Awards: Voting Is Now Open

From the Editors Posted September 20, 2011, 1:00 PM EDT

AOL Blog Engadget Brings Nearly 1,400 Out for Tech Meet-Up

Event Report Posted August 30, 2011, 12:21 PM EDT

AOL Blankets SXSW With Concerts, Interview Studio, and Gift Suite

Event Report Posted March 21, 2011, 9:00 AM EDT

Fashion Week: Promotions Focus on Pampering Over Branding-Heavy Decor

Event Report Posted February 15, 2011, 6:55 PM EST

Best of 2010: The Year of the iPad

Apple's latest gadget was put to good use at events.

Feature Posted December 8, 2010, 8:45 AM EST

Best of 2010: New Event Launches

Establishing new events in an uncertain economy can be risky. These gambles paid off.

Feature Posted December 1, 2010, 9:00 AM EST

New Media Installations Put High-Tech Spin on Whitney Museum Gala

Event Report Posted November 2, 2010, 9:00 AM EDT

Rebranded AOL Showcases Original Content at Daylong Partner Summit

Event Report Posted April 13, 2010, 2:07 PM EDT

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