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Topic Archive: Apple

What You Can Learn From Apple’s Botched Live Stream

Experts weigh in on the problems during last week’s live announcement and how planners can avoid similar issues at their events.

News Posted September 16, 2014, 7:00 AM EDT

What the Apple Watch and iPhone 6 Mean for Events

Near-field communication and other new features may influence how event hosts engage with guests.

Event Intelligence Posted September 10, 2014, 6:30 AM EDT

11 Stylish Gifts to Help Out in the Office or on the Road

The Scout Posted November 10, 2011, 9:00 AM EST

Volkswagen Party Launches Car and Its iPhone App Counterpart

Volkswagen hosted a launch party for its 2010 GTI and the free video game meant to market the new vehicle.

Event Report Posted October 26, 2009, 4:19 PM EDT

Lollapalooza Gifting Lounge to Get New Café Concept

News Posted May 20, 2008, 3:04 PM EDT

Has Apple Created Too Much Buzz for the iPhone Launch?

News Posted June 26, 2007, 12:18 PM EDT

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