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Topic Archive: Budweiser

Top 10 Innovative Brands 2015: #1 Bud Light

The beverage brand is winning over millennial drinkers with bold new marketing techniques—including one that took over an entire town.

Event Innovators 2015 Posted 6 days ago

Super Bowl XLIX Preview: What Brands Like Bud Light, DirecTV, and 'Playboy' are Bringing to the Big Game

Here's a sneak peek at what major brands have in store for Super Bowl parties and activations in Arizona next weekend.

News Posted January 22, 2015, 7:30 AM EST

Bud Light Turns Quiet Ski Town Into Raucous Advertising Set

The beer brand hosted 1,000 of its biggest fans at a three-day party that turned a small Rocky Mountain town into “Whatever, USA.”

Event Report Posted October 16, 2014, 7:00 AM EDT

16 Event Ideas From TomorrowWorld Electronic Dance Festival

See how T-Mobile, Bud Light, and Zipcar engaged the 50,000 fans at this event outside Atlanta.

Event Report Posted October 2, 2014, 7:30 AM EDT

Top 10 Innovative Brands 2014: #2 Bud Light

Large-scale events from coast to coast help the light lager stay the top-selling beer brand.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

What Changed About the N.F.L. Draft This Year

Football’s biggest off-season event took over New York with sponsorship parties, youth activities, and fan-friendly opportunities.

Event Report Posted May 15, 2014, 6:45 AM EDT

Super Bowl Preview: What to Expect at the Biggest Parties and Activations

ESPN, Playboy, and Bud Light are among the hosts of events surrounding Super Bowl XLVIII in the New York/New Jersey area.

News Posted January 22, 2014, 7:15 AM EST

How Blippar Brings Augmented Reality to Events

Find out how this app can help you create an interactive—and really cool—experience for attendees.

The Scout Posted August 6, 2013, 7:15 AM EDT

N.F.L. Hosts Its First Super Bowl Party for Fans in Canada

Event Report Posted February 7, 2012, 9:30 AM EST

Chicago's Top 100 Events of 2011

Top 100 Posted December 30, 2011, 10:00 AM EST

Honda Indy Toronto Sponsors Offer Freebies, Contests, Activities

Event Report Posted July 18, 2011, 10:30 AM EDT

Best of 2010: 10 Miami/South Florida Event Industry Highlights

News Posted December 13, 2010, 9:40 AM EST

Orlando Food & Wine Fest Implements Recycling, Collects 4,000 Wine Bottles

Event Report Posted November 16, 2010, 1:08 PM EST

After Marketing Push, Rain Hampers Attendance at Bike Week Kickoff

Event Report Posted March 2, 2010, 3:55 PM EST

Orlando Blues B-Q Festival Increases Sponsor Exposure

Event Report Posted February 25, 2010, 4:41 PM EST

ESPN the Magazine Doubles Size of Super Bowl Party, Drops Fan Day

Event Report Posted February 8, 2010, 1:14 PM EST

3 Budget-Friendly Pizza Places

Location Scout Posted December 22, 2009, 10:00 AM EST

Us Weekly Hosts Cocktails With Activations for, Cesar Canine Cuisine

To replicate the experience of its Hot Hollywood events for guests at a Chicago cocktail party, Us Weekly brought a red carpet, a step-and-repeat, and swag-filled gift bags to the Red Canary.

Event Report Posted September 1, 2009, 8:00 AM EDT

Lollapalooza Draws Sold-Out Crowd Despite Rain, Extreme Heat

Though Lollapalooza's outdoor location exposed it to pouring rain, stifling heat, and a few gate-crashers, some 225,000 music fans rocked on undaunted.

Event Report Posted August 11, 2009, 11:29 AM EDT

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