Topic Archive: Budweiser

Top 10 Innovative Brands 2016: #8 Bud Light

As the iconic American beer brand unveils a new logo and tagline, it is strategically changing its approach to event marketing.

Event Innovators 2016 Posted May 17, 2016, 6:10 AM EDT

Event Innovators 2016: Scott Miles

The executive vice president of strategy and ideation at Mosaic has expanded the company's experiential efforts across North America.

Event Innovators 2016 Posted May 17, 2016, 4:35 AM EDT

How Nostalgia Marketing Is Affecting Event Trends

As marketers seize on references to '80s and '90s pop culture, event producers are doing the same.

Event Intelligence Posted July 16, 2015, 7:15 AM EDT

Top 10 Innovative Brands 2015: #1 Bud Light

The beverage brand is winning over millennial drinkers with bold new marketing techniques—including one that took over an entire town.

Event Innovators 2015 Posted July 1, 2015, 6:10 AM EDT

Super Bowl XLIX Preview: What Brands Like Bud Light, DirecTV, and 'Playboy' are Bringing to the Big Game

Here's a sneak peek at what major brands have in store for Super Bowl parties and activations in Arizona next weekend.

News Posted January 22, 2015, 7:30 AM EST

Bud Light Turns Quiet Ski Town Into Raucous Advertising Set

The beer brand hosted 1,000 of its biggest fans at a three-day party that turned a small Rocky Mountain town into “Whatever, USA.”

Event Report Posted October 16, 2014, 7:00 AM EDT

16 Event Ideas From TomorrowWorld Electronic Dance Festival

See how T-Mobile, Bud Light, and Zipcar engaged the 50,000 fans at this event outside Atlanta.

Event Report Posted October 2, 2014, 7:30 AM EDT

Top 10 Innovative Brands 2014: #2 Bud Light

Large-scale events from coast to coast help the light lager stay the top-selling beer brand.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

What Changed About the N.F.L. Draft This Year

Football’s biggest off-season event took over New York with sponsorship parties, youth activities, and fan-friendly opportunities.

Event Report Posted May 15, 2014, 6:45 AM EDT

Super Bowl Preview: What to Expect at the Biggest Parties and Activations

ESPN, Playboy, and Bud Light are among the hosts of events surrounding Super Bowl XLVIII in the New York/New Jersey area.

News Posted January 22, 2014, 7:15 AM EST

How Blippar Brings Augmented Reality to Events

Find out how this app can help you create an interactive—and really cool—experience for attendees.

The Scout Posted August 6, 2013, 7:15 AM EDT

N.F.L. Hosts Its First Super Bowl Party for Fans in Canada

Event Report Posted February 7, 2012, 9:30 AM EST

Chicago's Top 100 Events of 2011

Top 100 Posted December 30, 2011, 10:00 AM EST

Honda Indy Toronto Sponsors Offer Freebies, Contests, Activities

Event Report Posted July 18, 2011, 10:30 AM EDT

Best of 2010: 10 Miami/South Florida Event Industry Highlights

News Posted December 13, 2010, 9:40 AM EST

Orlando Food & Wine Fest Implements Recycling, Collects 4,000 Wine Bottles

Event Report Posted November 16, 2010, 1:08 PM EST

After Marketing Push, Rain Hampers Attendance at Bike Week Kickoff

Event Report Posted March 2, 2010, 3:55 PM EST

Orlando Blues B-Q Festival Increases Sponsor Exposure

Event Report Posted February 25, 2010, 4:41 PM EST

ESPN the Magazine Doubles Size of Super Bowl Party, Drops Fan Day

Event Report Posted February 8, 2010, 1:14 PM EST

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