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Topic Archive: Coachella

Coachella Party Pictures: Innovative Ideas From the Biggest Bashes

The first weekend of the 2014 Coachella Valley Music and Arts Festival brought a slew of brands back to the desert for parties filled with inventive experiences and activities.

Event Report Posted April 14, 2014, 5:32 PM EDT

Coachella Party Preview: Who's Doing What at the 2014 Festival

This year's festival will see H&M stepping into the Saturday-night fray, Chevrolet joining forces with McDonald's, and more in Indio, California.

News Posted April 8, 2014, 7:50 AM EDT

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT

The Coolest Projections We've Seen at Events

From dead rappers to mapped mansions and mannequins, take a look at the most striking innovations we've seen.

Idea File Posted December 17, 2013, 7:45 AM EST

Ask the Editors: What's the Smartest Thing You've Seen at Music Festivals This Year?

From the public art at Coachella to the inventive heat-relief tactics at Pitchfork and Lollapalooza, BizBash editors and photographers share the most interesting and clever things spotted at this year's festivals.

From the Editors Posted October 16, 2013, 7:00 AM EDT

20 Marketing Ideas From Music Festivals: Activations From Heineken, Lacoste, Hostess, and More

Here's a look back at eye-catching brand activations from this year's major music festivals.

Event Report Posted August 12, 2013, 7:00 AM EDT

Event Innovation Forum: AV Concepts on How Holographic Projections Work

As part of the Event Innovation Forum—Los Angeles, AV Concepts' vice president Richard Steinau shared the secrets behind Tupac Shakur's holographic appearance at last year's Coachella.

From the Editors Posted June 5, 2013, 7:45 AM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT

Innovation Forum Panel Will Discuss How Brands Evaluate Sponsorship Deals

From the Editors Posted September 18, 2012, 8:45 AM EDT

First Look: Brent Bolthouse's Beachy Santa Monica Bungalow

Venue News Posted June 18, 2012, 12:53 PM EDT

As Coachella Expands to Two Weekends, Brands Stick to the First

Event Report Posted April 16, 2012, 1:43 PM EDT

Sanuk Flaunts Shoe Collection With Flip-Flop-Topped Cupcakes

Event Snapshot Posted March 30, 2012, 2:38 PM EDT

Coachella Inspires American Eagle's Summer Collection and Preview

Event Report Posted January 27, 2012, 1:50 PM EST

Coachella Marketing Blitz: New Brands Shake Up Party Landscape

Event Report Posted April 18, 2011, 1:20 PM EDT

Coachella Uses New Partnership to Add High-Tech Thrills

Event Report Posted April 18, 2011, 12:54 PM EDT

Best of 2010: 10 Los Angeles Event Industry Highlights

News Posted December 13, 2010, 11:00 AM EST

Spin and Canon Give Readers Cameras to Document Free Girl Talk Concert

Spin wrapped up a partnership with Canon by handing out free cameras to concertgoers last week, on the condition that they document the party.

Event Report Posted June 3, 2009, 1:55 PM EDT

Marketers Consider Coachella Too Important to Skip in Lean Times

Marketers with a presence in the desert for the Coachella festival weekend said the opportunity was too rich to miss—even in lean economic times.

Event Report Posted April 20, 2009, 3:33 PM EDT

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