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Event Innovators 2011: The 10 Leading Event Brands

These companies consistently leverage cutting-edge events as critical parts of their marketing mix, making them the most innovative brands doing events today.

Feature Posted May 11, 2011, 7:20 AM EDT

Politico Hosts First-Ever Holiday Party With Dessert Bar and Comfort Food

Event Report Posted December 21, 2010, 1:32 PM EST

National Tree Lighting Gets Slick Stage for TV Broadcast

Event Report Posted December 15, 2010, 2:50 PM EST

3 New Westside Sources for Whimsical Baked Goods

The Scout Posted December 15, 2010, 11:00 AM EST

Best of 2010: New Event Launches

Establishing new events in an uncertain economy can be risky. These gambles paid off.

Feature Posted December 1, 2010, 9:00 AM EST

American Music Awards Introduce Arrivals Fan Lounge for Prime Viewing

Event Report Posted November 23, 2010, 11:20 AM EST

How Do You Jazz Up a Meeting in the Conference Room?

Ask BizBash Posted July 19, 2010, 8:45 AM EDT

Vancouver Olympics: 10 Interactive Marketing Ideas to Steal

Event Report Posted March 1, 2010, 3:47 PM EST

Vancouver Olympics: Coca-Cola Pavilion Launches Sustainable Bottle

Event Report Posted February 12, 2010, 1:05 PM EST

Diet Coke Pop-Up Kitchen Offers Free Samples, Culinary Tips

Event Report Posted November 2, 2009, 11:03 AM EST

Diet Coke Pop-Up Kitchen Offers Free Samples, Culinary Tips

Event Report Posted November 2, 2009, 11:03 AM EST

Coca-Cola Hosts Olympics Blowout in Chicago—on Day City Loses Bid

When hosting an Olympics-themed event in Chicago on the day the city lost the bid, Coca-Cola kept guests' spirits afloat with dance performances, uptempo music, and comfort food.

Event Report Posted October 5, 2009, 5:09 PM EDT

Diet Coke Emphasizes the Diet With Food-Focused Pop-Up

As part of its new Eat Tastefully campaign, Diet Coke opened a pop-up kitchen to promote appropriate food pairings for the soft drink.

Event Report Posted October 1, 2009, 1:14 PM EDT

Target to Offer Back-to-School Promo for U.C.L.A. Freshmen

News Posted September 4, 2009, 10:27 AM EDT

What's a Memorable Way to End an Event?

Ask BizBash Posted September 1, 2009, 11:52 AM EDT

Olympics-Theme Gala Fetes 25th Anniversary of 1984 L.A. Games

The Southern California Committee for the Olympic Games and the Los Angeles Sports Council cosponsored a party—complete with a torch lighting—commemorating the 25th anniversary of the Games' visit to town.

Event Report Posted July 21, 2009, 4:38 PM EDT

MTV Movie Awards Light Up Gibson With Multilevel, Video-Embedded Stage Set

The laid-back two-hour MTV Movie Awards at the Gibson Amphitheatre included a glowing stage marked by multiple platforms embedded with video and LED elements—plus an off-color celebrity drop-in.

Event Report Posted June 1, 2009, 7:22 PM EDT

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