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Topic Archive: Comic-Con International

Comic-Con 2014: Buzzworthy Branding Ideas From Samsung, 'Wired,' and More

From unusual venues to social-media-driven contests, event hosts found new and unusual ways to attract attention at the buzzy San Diego convention.

Event Report Posted July 30, 2014, 2:49 PM EDT

8 Gory Ideas From 'Walking Dead' Activations

With Halloween approaching, here's a look inside recent events that had plenty of gore and zombie-theme tropes.

Idea File Posted October 16, 2013, 12:06 PM EDT

8 Tips for Creating Events for Super Fans

Marketing to people who already love your brand is popular—but tricky.

Event Intelligence Posted September 19, 2013, 8:30 AM EDT

Comic-Con 2013: How Brands Stood Out at the San Diego Show

From a towering fun house to a forest built into an arrivals carpet, here's a look at the over-the-top offerings at Comic-Con's parties and booths this year.

Event Report Posted July 23, 2013, 12:37 PM EDT

Should Booth Babes Be Given the Boot?

Industry professionals weigh in on whether using models is an effective trade show marketing tactic or if it's time to give the tradition a reboot.

News Posted July 10, 2013, 8:55 AM EDT

Syfy Teams Up With New Corporate Sibling E! for Comic-Con Party

Event Report Posted July 27, 2011, 12:50 PM EDT

Best of 2010: 10 Los Angeles Event Industry Highlights

News Posted December 13, 2010, 11:00 AM EST

Off the Books

Comic-Con has grown from a modest gathering in a hotel basement to a convention that attracts big-time talent, sponsors, and exhibitors.

Best of 2008 Posted November 24, 2008, 8:00 AM EST

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